Grow share of mind in Australia safely, accurately and efficiently with the LinkedIn Audience Network
Grow share of mind in Australia safely, accurately and efficiently with the LinkedIn Audience Network
The LinkedIn Audience Network mirrors all that you value about advertising on LinkedIn.
It delivers the same high-quality experience that you expect from LinkedIn and extends it to a trusted suite of apps and sites across Australia so you can grow share of mind with peace of mind.
For optimal results, activate the LinkedIn Audience Network for Sponsored Content Single Image and Video Ad campaigns with these objectives:
The LinkedIn Audience Network mirrors your experience advertising on LinkedIn. Here’s how we do it:
The same brand safety controls you know and trust
With the LinkedIn Audience Network mirroring your campaign setup in LinkedIn, you can expect the same quality ad experience and context standards that we are known for.
Your ads will only be served on trusted apps and sites. We ensure this through regular automated and manual checks, including fraud protection integration with third-party brand safety partners. You can also control ad delivery with IAB category-level blocking and customised block lists.
Learn more about our brand safety controls in this explainer.
The same precise targeting you enjoy on LinkedIn
The LinkedIn Audience Network uses our precise targeting capabilities to help you reach the same LinkedIn audiences when they spend time on other apps and sites.
It honours your existing campaign targeting criteria to ensure that your ads will only be served to the people who matter. You can use live performance forecasting to understand your extended reach and on/off platform performance breakdown to measure results directly in Campaign Manager.
Learn more about targeting in this explainer.
The same LinkedIn campaign, given greater reach
Extend the reach of your existing campaigns with ease and efficiency, no additional on-boarding needed.
The LinkedIn Audience Network is programmed to follow all your existing campaign settings, including bidding and budgeting, so there’s no additional setup required. Your ad creatives are automatically optimised for each placement and your campaign is optimised for performance, just like any LinkedIn campaign.
Learn more about ease and efficiency in this explainer.
How to get started with the LinkedIn Audience Network
Sign in to Campaign Manager and create a Sponsored Content campaign.
LinkedIn Audience Network is default enabled for your image and video format campaigns. Follow these steps to adjust your Audience Network preferences.
