Learn how to generate quality leads on LinkedIn
Create a Company Page
Showcase your business on LinkedIn
Reach the people who matter most to your business
An audience that means business
With LinkedIn, you’re targeting a quality audience in a professional context. Market to influencers, decision makers, and executives who act on new opportunities. Combine targeting criteria to build your ideal persona: IT decision makers, C-level executives, prospective students, small business owners, and more.
Source: LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016
Real professional data,for real results
LinkedIn data is differentiated because members have professional incentives to keep their profiles accurate and up-to-date. Use real, member-generated demographic data to reach the right audience: job title, company, industry, seniority, and more.
Customized targeting with Matched Audiences
Nurture interested prospects, leads, and contacts by using your data in three ways:
• Re-engage your website visitors with Website Retargeting • Upload or integrate email lists with Contact Targeting
• Run account-based marketing with Account Targeting
members on LinkedIn
Professional targeting that’s precise and powerful
Target by traits like job title, company name, industry, and more.
Interests & Identity
Company name Company size Industry
Job title Job function Job seniority Years of experience
Schools Degrees Fields of study
Skills Groups Age Gender Location
How to reach your target audience on LinkedIn
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Build your targetaudience
Select and save targeting options for your ads.
Enable Audience Expansion to target lookalike groups.