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Welcome to the LinkedIn Marketing Success Hub


Education, inspiration and ideas for marketers

Getting Started

Are you new to running ads on LinkedIn? This content will help you get started.

Set up and run your first ad


Three simple steps to set your campaign up for success
 

Learn more

Creating effective ads


Get tips to create, test, and optimize your ads
 

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Targeting


Everything you need to know about reaching the right audience

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Bids and budgeting


Best practices to make the most of your budget
 

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Measure results


See performance and optimize your ROI

Learn more

Ads Guide


Discover specifications and guidelines for all LinkedIn ads
 

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Learn the science of marketing to professionals with our new learning center, LinkedIn Marketing Labs

Learn more


Marketing Objectives

Choose your own learning adventure with our two deep dives into advertising on LinkedIn.

Build brand awareness


How to build & sustain brand awareness on LinkedIn

Learn more

Drive lead generation


How to drive high-quality leads on LinkedIn

Learn more

Achieve your Brand & Demand Goals with our new Playbook

Get the playbook
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    Customer Stories

    Target the right people with the right message.
    Lauren at TokBox did.

    View All Stories Read Their Story
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    Customer Stories

    Reach people who are ready to do business.
    Suma at ServiceNow did.

    View All Stories Read Their Story

Education

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    Learn the basics

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    Learn the science of marketing to professionals with on-demand courses

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    Talk show for marketers by marketers

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Trending Topics

  • B2B marketing fundamentals

    A simple playbook to accelerate your business on LinkedIn

  • The Art of Winning

    How to achieve sales and marketing alignment

  • Proving Marketing ROI

    How B2B advertisers succeed with LinkedIn

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