LinkedIn Ads Guide

Single Image Ads

Run native ads in the LinkedIn feed with an engaging visual across desktop and mobile.

View specs

Video Ads

Captivate a professional audience with native video at every stage of the buyer’s journey.

View specs

Carousel Ads

Tell an interactive story that inspires prospects to take action.

View specs

Event Ads

Amplify your LinkedIn Event to maximize attendance.

View specs

Document Ads

Collect leads and drive engagement by sharing documents in the feed.

View specs

Thought Leader Ads

Build brand equity by sponsoring your thought leaders’ posts.

View specs

Conversation Ads

Start quality conversations with professionals through a choose-your-own path experience.

View specs

Message Ads

Send direct messages to your prospects to spark immediate action.

View specs

Lead Gen Forms

Collect even more quality leads from your ads on LinkedIn with seamless pre-filled forms.

View specs

Text Ads

Drive new customers to your business – on a budget that works for you – with our easy, self-service pay per click (PPC) advertising platform.

View specs

Spotlight Ads

Showcase your product, service, event and more to increase traffic to your landing page.

View specs

Follower Ads

Promote your LinkedIn Page to seamlessly acquire followers.

View specs