Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad
Illustration showing man at desk with several infographics on the side.

Thought Leader Ads

With Thought Leader Ads, the ad creative is your thought leader’s post.

Create Ad

Text Recommendations
 

You cannot add any headline or introductory text; edits to the post must come from the original author of the post.
 

URL Requirements
 

There are no URLs added to Thought Leader Ads. Employees can include URLs in their organic post and the URL would remain hyperlinked when the post is sponsored.
 

Call To Action Options


There are no call to action buttons for Thought Leader Ads.


Posts With An Image


See the required specs here.


Posts With A Video


See the required specs here.

Illustration of the LinkedIn mobile app highlighting a thought leader ad.

*Please note that it is not possible to promote a thought leader’s post that includes a LinkedIn

Article/Newsletter, multiple images, polls, or a document.

For full technical specifications, please visit our Help Center.

Illustration of an individual sitting down at their computer having a conversation online.
Amplify your thought leaders’ voices to build brand equity
Have questions?

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Learn more about LinkedIn Ads

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