Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

Conversation Ads

Engage your prospects in LinkedIn Messaging, where professional conversations happen.

Create Ad

Design Recommendations

Banner File Type (optional): JPG or PNG
Banner Image Size (optional): 300 x 250 pixels maximum
Banner Image File Size (optional): 2MB maximum
Sender Image: We will use the LinkedIn profile image of designated sender
Banner viewability: Only available on desktop

Text Recommendations

Ad Name (optional): 255 characters maximum

Message Text: 8,000 characters maximum

Custom Footer: 20,000 characters maximum

Call-to-Action: 25 characters maximum

URL Requirements

Landing page URL: Required

URL prefix: http:// or https://

URL characters: 2,000 characters maximum for destination field URL

 

Image of Conversation Ads on LinkedIn

For full technical specifications, please visit our Help Center.

Image of man wearing glasses looking at computer

Ready to launch your next campaign?

Create ad
Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads

Get support