Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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Create ad
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Spotlight Ads

Showcase your product, service, event, and more to increase traffic to your website or landing page

Create Ad

Design Recommendations

Company Logo Size: 100 x 100 pixels
Company Logo File Type: JPG or PNG
Company Logo File Size: 2 MB
Background Image File Type (optional): JPG or PNG
Background Image Dimensions (optional): 300 x 250 pixels
Background Image File Size (optional): 2 MB

Text Recommendations

Headline: 50 characters
Description: 70 characters
Company Name: 25 characters
Call-to-Action: 18 characters

URL Requirements

Landing page URL: required
URL prefix: http:// or https://
URL characters: 500 characters for destination field URL

Call To Action Options

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For full technical specifications, please visit our Help Center.

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Ready to launch your next campaign?

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Learn more about LinkedIn Ads

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