Advertising

How to get started

First, build your company's brand and build trust with your community.

Second, create your first ad campaign on LinkedIn's ad platform.

Ad formats

Reach and engage a professional audience in the LinkedIn feed.

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

Learn More

Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Measure the true impact of your LinkedIn ads.

Measure the ROI of your LinkedIn ads.

Choose your LinkedIn ad format based on your objective and customer journey.

Illustration of three people standing around a desk

Document Ads

Collect leads and drive engagement by sharing documents in the feed.

Design Recommendations

File type: PDF, DOC, DOCX, PPT, PPTX
File size: 100 MB
Aspect Ratio: Vertical, Horizontal, Square
Number of pages: under 10 pages (300 pages maximum or 1 MM words)
Use any of the standard PDF layouts:
 

  • Letter: 8.5 by 11 inches
  • Tabloid: 11 by 17 inches
  • Legal: 8.5 by 14 inches
  • Statement: 5.5 by 8.5 inches
  • Executive: 7.25 by 10.5 inches
  • Folio: 8.5 by 13 inches
  • A3: 11.69 by 16.54 inches
  • A4: 8.27 by 11.69 inches
  • B4: 9.84 by 13.90 inches
  • B5: 6.93 by 9.84 inches
     

Metric
 

  • Letter: 21.59 by 27.94 centimeters
  • Tabloid: 27.94 by 43.18 centimeters
  • Legal: 21.59 by 35.56 centimeters
  • Statement: 13.97 by 21.59 centimeters
  • Executive: 18.41 by 26.67 centimeters
  • Folio: 21.59 by 33.02 centimeters
  • A3: 29.69 by 42.01 centimeters
  • A4: 21 by 29.69 centimeters
  • B4: 24.99 by 35.30 centimeters
  • B5: 17.60 by 24.99 centimeters

URL Requirements

No URL requirements

Illustration of LinkedIn Document ads interface on mobile

Ad Text Recommendations

Ad name (optional): 255 characters
Headline: 70 characters
Introductory text: 150 characters

Technical Requirements

  • PDFs with multiple layers must be flattened or merged.
  • PDFs with multiple sized pages must be fit to the same page size.
  • Review LinkedIn’s Copyright Policy to ensure your document is compliant.
  • Please ensure that your document has secure hyperlinks.

For full technical specifications, please visit our Help Center.

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Learn more about LinkedIn Ads