Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad
Illustration of three people standing around a desk

Carousel Ads

Tell an interactive story that inspires professionals to take action

Create Ad

Design Recommendations*

File Type: JPG or PNG
Ratio: 1:1
Recommended Resolution: at least 1080 x 1080 pixels

Text Recommendations

Ad name (optional): 255 characters
Card headline: 45 characters
Introductory text: 255 characters

Technical Requirements

Number of carousel cards: 2-10
Maximum File Size: 10 MB

URL Requirements

Landing page URL: Required
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL

*Please note that our Carousel Ads do not support video at this time.

Animated Gif of Carousel Ads on LinkedIn

For full technical specifications, please visit our Help Center.

Image of man wearing glasses looking at computer

Ready to launch your next campaign?

Create ad
Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads

Get support