Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad
Illustration of an individual sitting on a chair watching a LinkedIn Connected TV Ad on a television screen.

Connected TV Ads

Reach professional and hard-to-reach audiences through streaming content in a large-screen environment.

Create Ad
Illustration of an individual sitting on a chair watching a LinkedIn Connected TV Ad on a television screen.

Design Recommendations

Dimensions:
General: 1920 x 1080 pixels, 1280 x 720 pixels
Recommended: 1920 x 1080 pixels

 

Aspect Ratio: 16:9

 

Format: MP4

 

Max File Size: 500MB

 

Video Duration:
Min/Max: 6 seconds - 60 seconds
Recommended: 6, 15, 30, 45, or 60 seconds

 

Audio Duration: Must match video

Text Recommendations

  • Bit Rate:
     
    • General: 12 Mbps or higher
    • Recommended: 15 - 40 Mbps
       
  • Audio:
     
    • 2- channel, -23 integrated LUFS 
    • PCM (16 or 24 bit only, preferred) or AAC codec
    • 192 Kbps minimum
    • 48 kHz sample rate
       
  • Frame rate:

    • Frame rate (must be constant)
    • General: 23.98, 24, 25, or 29.97, 30 fps based on native rate 
    • Recommended: 29.97 fps based on native rate
       
  • Codec ID: H.264
  • Chroma Subsampling:
     
    • General: 4:2:0
    • Recommended: 4:2:2
Illustration of a LinkedIn Connected TV Ad on a laptop screen.

For full technical specifications, please visit our Help Center.

Imagem de um homem sentado à mesa olhando para um notebook

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