Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations and services to power marketing.

Ad Tips & Best Practices

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Connected TV Ads

Reach and engage your target audiences on the streaming platforms they love with Connected TV Ads (CTV Ads).

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What you can do with CTV Ads

People watching television in modern living room

Target Professional Audiences

Connect with the same valuable audiences you reach through LinkedIn on the biggest screen in the home.

Engage on the Big Screen

Elevate your brand in premium, brand-safe environments across curated publisher partners to reach professionals where attention is highest.

Optimize and Track Performance

Retarget exposed viewers in the LinkedIn feed to drive conversions, and measure the impact of CTV Ads across actions like lead gen form fills, site visits, and social engagement.

Increase in unique B2B audiences reached beyond the LinkedIn feed*

*Source: LinkedIn internal data 2025

More B2B audience brand awareness when paired with other LinkedIn formats*

*Source: Kantar 2026

Decrease in cost-per-lead for audiences first reached by CTV Ads*

*Source: LinkedIn internal data 2025

Where CTV Ads run

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Different ways to buy CTV Ads

CTV Ads
CTV Select
CTV Ads via DSP

LinkedIn Ads campaign manager forecast dashboard

Campaign Manager Integration

Reach B2B professionals easily and immediately in Campaign Manager where activation, measurement and optimization is managed and centralized.

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Man watching TV with NBCUniversal and Paramount

Premium TV Audience Targeting

Advertise on single premium TV publishers like NBCUniversal or Paramount, with LinkedIn’s audiences layered on top and managed directly in Campaign Manager.

Talk to a rep to start

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LinkedIn Audience Activation

Activate LinkedIn’s professional audiences through major Demand Side Platforms (DSPs) using curated PMPs so transactions, controls and reporting are centralized in any existing programmatic workflows.

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LinkedIn Marketing Partners for CTV Ads

Work with our partners for help to create videos and measure effectiveness for CTV Ads campaigns.

Use QuickFrame to create CTV videos that are optimized for the big screen.

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Use iSpot to measure your CTV or Linear TV ad buy reach, overlap and incrementality among B2B audiences.

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Use Kantar to measure how well your CTV Ads impact brand lift metrics.

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Use Nielsen to measure how well your CTV Ads impact brand lift metrics.

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Performance graphic highlighting 2.2x B2B effectiveness

Infographic highlighting 4.3x B2B TV effectiveness

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How to set up a CTV Ads campaign

Woman working on laptop with checklist icon

Select "Create a campaign”.

Set objective as "Brand awareness".

Determine you campaign budget & schedule.

Select "Connected TV-only campaign" once in Ad Set.

Learn more about CTV Ads campaign set-up

Browse your video ads creatives

Only 15 or 30 second video durations are compatible.

Learn more about CTV ad specs

Preview how video will appear on Connected TV.

Finalize campaign parameters review.

Launch CTV Ads campaign!

Review metrics like reach, impressions, frequency, eCPM, CPR, completion rates, and conversions.

Review reporting on professional demographics (title, industry, etc).

1P and 3P brand lift testing is available. Learn more.

3P audience verification reporting that compares B2B reach is available. Learn more.

CTV Ads success story

Salesforce achieves over 70% unique reach with LinkedIn's CTV Ads, measured by iSpot

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At Salesforce, we historically approached CTV buying with a channel-first mindset, relying on assumptions about where our audience might be. LinkedIn’s integration with iSpot enabled us to measure on-target reach across partners, eliminate guesswork, and adopt an audience-first approach. This shift allowed us to reduce waste, enhance on-target reach, and make smarter, more efficient CTV investments – placing our audience at the heart of our strategy."

Lauren Firebaugh
Sr. Director of Global Brand & Campaign Insights

ServiceNow achieves 19 point lift in aided awareness for key audience and 45% LGF Completion Rate Increase with LinkedIn's CTV Ads

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As brand marketers, we’re constantly being asked to tie our work to tangible outcomes. Awareness is table stakes—but it’s not enough. Our CTV campaign with LinkedIn allowed us to close this gap between brand and demand, giving us a great opportunity to test what’s next and innovate."

Jonathan Vu
VP of Marketing at ServiceNow

Atlassian achieves 17 point lift to aided awareness 57% and audience incrementality to feed of 57% with Linkedin's CTV Ads

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These results are statistically significant ... to see the increase across the board, and then to see that help our bottom-funnel metrics — we had 120% increase in lower funnel engagement while running with CTV. That's reason enough to continue.”

Josh Warner
Media Planner at Atlassian

TD Bank used QuickFrame to produce B2B optimized creative assets to extend reach to it's core audience with LinkedIn's CTV Ads

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Our overall strategy was to celebrate the successes of our small business customers and feature the TD Bank employees who helped them grow. We opted to run some of these videos on LinkedIn CTV, which was a new tactic for us. One of the featured customers even reached out to tell us how excited they were to see their ad run.”

Sarah Sibel
VP, Commercial Bank Product Marketing TD Bank