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Advertising

Objectives

  • Awareness

    Build your brand and measure impressions.

  • Consideration

    Get your customers to take action to learn more about your business.

  • Conversion

    Optimize for lead generation or other actions taken on your website.

Sign in to Campaign Manager

Ad Formats

  • Sponsored Content

    Reach and engage a professional audience in the LinkedIn feed.

  • Sponsored Messaging

    Engage your prospects where professional conversations happen.

  • Dynamic Ads

    Engage prospects with ads automatically personalized to them.

  • Text Ads

    Self-service ad formats to create campaigns in minutes.

See all Ad formats

Advertising Features

  • Pricing

    Discover how much it costs to advertise on LinkedIn.

  • Boosting

    An easy way to reach new audiences by amplifying your best content.

  • Targeting

    Reach the people who matter most to your business.

  • Conversion Tracking

    Measure the true impact of your LinkedIn ads.

  • Insight Tag

    Track conversions and optimize your campaigns automatically.

  • Reporting and Analytics

    Measure the ROI of your LinkedIn ads.

  • Lead Generation

    Qualified leads come from a quality audience on LinkedIn.

Ad Tips & Best Practices

Why LinkedIn

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Resources & Education

  • How to Get Started
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Ad Tips & Best Practices

Back to Success Hub

Navigate to:

  • Get started

  • Create effective ads

  • Bids & Budgets

  • Target

  • Measure results

Get started

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  • Choose your objective

    Before you create your campaign, you must select an objective that aligns with your overall business goals.

    Read more

  • Create your first campaign

    Get tips and best practices for launching your first advertising campaign on LinkedIn.

    Read more

  • How to boost your post

    Boosting turns a successful organic post into a paid ad on the Linkedin feed to get more reach.

    Read more

  • How ads are reviewed

    Understand the ad review process and get tips for meeting ad approval guidelines.

    Read more

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Create effective ads

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  • Sponsored Content tips

    Get tips to create effective ads, test, and optimize for Sponsored Content campaigns.

    Read more

  • Sponsored Messaging tips

    Read these tips to learn how to best engage your audience in LinkedIn Messaging.

    Read more

  • Text Ad tips

    Learn how to make the most of CPC or CPM Text Ads campaigns.

    Read more

  • Video Ad tips

    Make the most of your campaigns with these tips for identifying your objective, creating effective content, and proving the value of your video ads.

    Read more

  • Carousel Ad tips

    Read these tips to learn how to set up a carousel campaign and optimize your current ad.

    Read more

  • Dynamic Ad tips

    Make the most of your campaigns with these tips for identifying your objective, creating effective ads, and proving the value of your Dynamic Ads.

    Read more

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Targeting

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  • Ad targeting best practices

    Learn how to get strong results from LinkedIn's professional ad targeting capabilities and free audience insights.

    Read more

  • Use Matched Audiences for custom targeting

    Learn how to customize LinkedIn ad targeting using your own data.

    Read more

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Bids and budgets

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  • Campaign Budgets for Your LinkedIn Ads

    Learn best practices to set and manage your advertising budget.

    Read more

  • Bidding for LinkedIn Ads made simple

    Learn how bidding works, choose bid type, and test to optimize your ad performance.

    Read more

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Measure results

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  • Analyze your campaign performance

    Discover tips for measuring performance, gaining insights, and optimizing your ads.

    Read more

  • Track online conversions and leads from your ads

    Measure your ads performance and maximize ROI with the Insights Tag

    Read more

  • Measure your marketing impact on offline outcomes

    Measure down funnel impact of your ads by connecting your offline data to LinkedIn

    Read more

  • Measure engagement from your key companies

    Learn the best practices for evaluating company engagement and optimizing your account-based marketing ads.

    Learn more

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Get started today or get comprehensive assistance from our Help Center.

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