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  • How to prepare for your first LinkedIn ad campaign

    Launching your first campaign? These four simple steps will set you up for success.

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  • Choose your objective

    Before you create your campaign, you must select an objective that aligns with your overall business goals.

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  • Create your first campaign

    Get tips and best practices for launching your first advertising campaign on LinkedIn.

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  • How to boost your post

    Boosting turns a successful organic post into a paid ad on the Linkedin feed to get more reach.

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  • How ads are reviewed

    Understand the ad review process and get tips for meeting ad approval guidelines.

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Create effective ads

  • Sponsored Content tips

    Get tips to create effective ads, test, and optimize for Sponsored Content campaigns.

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  • Sponsored Messaging tips

    Read these tips to learn how to best engage your audience in LinkedIn Messaging.

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  • Text Ad tips

    Learn how to make the most of CPC or CPM Text Ads campaigns.

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  • Video Ad tips

    Make the most of your campaigns with these tips for identifying your objective, creating effective content, and proving the value of your video ads.

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  • Carousel Ad tips

    Read these tips to learn how to set up a carousel campaign and optimize your current ad.

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  • Dynamic Ad tips

    Make the most of your campaigns with these tips for identifying your objective, creating effective ads, and proving the value of your Dynamic Ads.

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Targeting

  • Ad targeting best practices

    Learn how to get strong results from LinkedIn’s professional ad targeting capabilities.

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  • Use Matched Audiences for custom targeting

    Learn how to customize LinkedIn ad targeting using your own data.

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Bids and budgets

  • Campaign Budgets for Your LinkedIn Ads

    Learn best practices to set and manage your advertising budget.

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  • Bidding for LinkedIn Ads made simple

    Learn how bidding works, choose bid type, and test to optimize your ad performance.

    Read more

Measure results

  • Analyze your campaign performance

    Discover tips for measuring performance, gaining insights, and optimizing your ads.

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  • Track conversions and leads from your ads

    Use conversion tracking to measure your ads’ performance and maximize ROI.

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  • Measure engagement from your key companies

    Learn the best practices for evaluating company engagement and optimizing your account-based marketing ads.

    Learn more

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