How to prepare for your first LinkedIn ad campaign
Launching your first campaign? These four simple steps will set you up for success.
Get started
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Choose your objective
Before you create your campaign, you must select an objective that aligns with your overall business goals.
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Create your first campaign
Get tips and best practices for launching your first advertising campaign on LinkedIn.
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How ads are reviewed
Understand the ad review process and get tips for meeting ad approval guidelines.
Create effective ads
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Sponsored Content tips
Get tips to create effective ads, test, and optimize for Sponsored Content campaigns.
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Sponsored Messaging tips
Read these tips to learn how to best engage your audience in LinkedIn Messaging.
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Text Ad tips
Learn how to make the most of CPC or CPM Text Ads campaigns.
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Video Ad tips
Make the most of your campaigns with these tips for identifying your objective, creating effective content, and proving the value of your video ads.
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Carousel Ad tips
Read these tips to learn how to set up a carousel campaign and optimize your current ad.
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Dynamic Ad tips
Make the most of your campaigns with these tips for identifying your objective, creating effective ads, and proving the value of your Dynamic Ads.
Measure results
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Analyze your campaign performance
Discover tips for measuring performance, gaining insights, and optimizing your ads.
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Track conversions and leads from your ads
Use conversion tracking to measure your ads’ performance and maximize ROI.
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Measure engagement from your key companies
Learn the best practices for evaluating company engagement and optimizing your account-based marketing ads.