At LinkedIn, we’re committed to making sure that you find success with our targeting.
After all, the sheer power of LinkedIn’s audience targeting capabilities remains one of the key differentiators of our advertising solutions; Armed with the right tools (and the right targeting), you can more effectively reach buyers on the world’s largest professional network.
Our latest guide to LinkedIn targeting is a step-by-step manual (with screenshots!) that can help you learn:
• What targeting criteria are available on LinkedIn and how to use them effectively • Step-by-step examples of how to combine multiple targeting criteria together to reach your target audience • How to leverage LinkedIn’s newly-launched features, like video or Lead Gen Form retargeting • Tips to optimize your targeting strategy