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Your LinkedIn advertising costs are based on the type of activity you're paying for and the ad auction.

You'll start your campaign by placing a bid when you launch your campaign.

LinkedIn ads are sold through the ad auction, where your bid competes with other advertisers who want to reach the same target audience.

The target audience is made up of the LinkedIn members you're trying to reach with the ad campaign. The cost required to win the auction depends on the bid and the desirability of your target audience.

Illustration of a laptop with a mouse cursor choosing an option on screen
Illustration of a finger tapping on the campaign objective "Awareness". "Consideration" and "Conversion" are the other two options listed
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