Introduction to LinkedIn Ads
Gain a better understanding of LinkedIn Marketing Solutions’ paid products.
Build your brand and measure impressions.
Get your customers to take action to learn more about your business.
Optimize for lead generation or other actions taken on your website.
Ad Formats
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Advertising Features
Discover how much it costs to advertise on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Reach the people who matter most to your business.
Measure the true impact of your LinkedIn ads.
Track conversions and optimize your campaigns automatically.
Measure the ROI of your LinkedIn ads.
Qualified leads come from a quality audience on LinkedIn.
Discover the all-new LinkedIn Collective - Groundbreaking insights from the world of work curated by our team of B2B experts. Explore the Collective
LinkedIn is the platform where your agency and clients can build long-term relationships with the world's largest professional audience. Discover the foundational tools to help you get started.
Access to decision makers: 875M+ members, 180M senior level executive and 10M C-level executive on LinkedIn
LinkedIn audience has 2X the buying power of the average web audience
Simply put, our platform is the perfect foundation for your agency as we are built to grow brands. Our professional audience and suite of sophisticated B2B targeting and measurement tools will drive results for your campaigns, all on a platform that respects the agency world.
Begin Your journey with LinkedIn!
Gain access to free online training courses and certifications to help you and your agency make the most out of LinkedIn Ads and increase ROI.
Join over 200k+ learners and explore the science of marketing to professionals with LinkedIn Marketing Labs.
Introduction to LinkedIn Ads
Gain a better understanding of LinkedIn Marketing Solutions’ paid products.
Getting Started with Campaign Manager
Learn all about Campaign Manager and its features.
Getting Started with LinkedIn Business Manager
This course will help you onboard to Business Manager to gain better visibility and streamline your marketing across your Ad accounts and client Pages.
Reporting and Analytics for LinkedIn Ads
Learn how to utilize reporting and analytics tools to optimize your campaigns and achieve higher ROI.
With something for everyone, LinkedIn’s suite of tools helps you target the entire sales cycle.
Business Manager
Simplify your agency's experience marketing on LinkedIn by grouping your different Ad accounts, client Pages, and people together under a single umbrella.
On-Demand Training Videos & Webinars
Accelerate the success of your advertising campaigns with our videos and webinars.
Continue strengthening your knowledge of LinkedIn with our key resources. Gain valuable information as you build your foundation with the latest and greatest in the agency world.
Check out how these customers got started with LinkedIn Marketing Solutions.
"Brand awareness is important for any business, especially one as young as ours. The traction that we’re building on LinkedIn puts us in a strong position for next year, as we prepare to look beyond DACH and start marketing with LinkedIn internationally."
Patrik Thies
Senior Online Marketing Manager
SoSafe
"Personal relationships play a vital role in the Asian business culture and 2020 continues with evolution in this space. However, unique events have brought new challenges. LinkedIn Marketing Solution’s data and technical capabilities enable the same tailored client engagement with meaningful content to reinforce current connections and establish new relationships, solving challenges"
Aubrey Lin
Social Marketing Lead - APAC
Refinitiv
"The marketing that you do for a live event is not at all the same as the marketing that you do for an online event. We used a lot of new channels and tactics. One that we used was LinkedIn Live. We got really good comments and interactions with that content."
Alex Amado
Vice President of Experience Marketing
Adobe
Our LinkedIn Ads Blog brings you the news you need to keep on top of an ever changing landscape. Gain insights into the latest trends and hot topics.
Music to Your Ears: A Summer Playlist for Marketers
Having a great summer is just like producing great marketing: it’s all about vibe management. This playlist brings the vibes, you bring the marketing.
This Week in Marketing: Going Long
This week’s marketing roundup finds B2B marketing experts thinking through the long-term implications of this year’s big changes so far.
15 Tips for Attracting Followers to Your LinkedIn Page
Get the latest tips on how to grow your LinkedIn Page following and boost your brand’s visibility on the world’s most popular business social platform.
Now Is the Time to Make LinkedIn a Strategic Priority
As the era of digital business takes hold, B2B marketers are gravitating toward LinkedIn to connect with audiences, and seeing results.
Have you been missing out on the latest and greatest in the LinkedIn agency world?
Our Global Agency Newsletter delivers the latest news, best practices, must attend events, expert tips and more!
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Work With Us
Your guide to the support channels within LinkedIn Marketing Solutions.