LinkedIn For Agencies

A Conversation With GSM CEO Kristy Dalton

We recently sat down with Dalton to discuss the evolution of the social media professional in government - where things started, and where she sees them going.

Now Is the Time to Make LinkedIn a Strategic Priority.

We focused our platform and resources on helping resilient B2B marketers and businesses everywhere emerge from the storm and charge into the recovery period with momentum and resolve.

This Week in Marketing: Stay Strong Whatever the Weather

As we face a looming recession, there’s a strong temptation to cut marketing budgets. But research shows that, compared to those who cut spending, those who keep budgets constant can see increased share of voice, and ultimately increased sales, compared to competitors:

Conferences & Events for B2B Marketers to Check Out

While in-person conferences slowly started easing their way back last year, 2023 feels like a true return to form for the marketing conference circuit. Plenty of enticing agendas featuring powerhouse speakers are set to take place in iconic locations across the country.