Business Manager

To set up LinkedIn Business Manager, visit the Business Manager homepage and click "Create Business Manager." Follow the prompts to add your Ad Accounts, Pages, and invite team members. For detailed guidance, refer to the Getting Started Guide.

Access LinkedIn Business Manager by navigating to the Business Manager homepage and signing in with your LinkedIn credentials. Ensure you have been granted appropriate access by an Admin within your organization.

To sign in, go to the Business Manager homepage and click "Sign In." Enter your LinkedIn login credentials. If you encounter any issues, verify that your access permissions are correctly set by your organization's Admin.

LinkedIn Business Manager is the central hub for managing Ad Accounts, Pages, team access, and billing — ideal for organizations that oversee multiple accounts or partners. Campaign Manager, by contrast, is where you create, launch, and analyze ad campaigns. Use Business Manager for setup, permissions, and structure, then switch to Campaign Manager for campaign execution. Go here for Business Manager and here for Campaign Manager.

Business Manager uses a two-tier permission model to give people the right level of access. At the Business Manager level (Tier 1), users are assigned roles such as Admin, Employee, or Contractor, which determine what they can see and do across the organization. At the Ad Account and Page level (Tier 2), users are given specific roles tied to individual Ad Accounts or Pages — like Campaign Manager, Creative Manager, or Viewer — so they can do their jobs without unnecessary access. This structure keeps work secure, organized, and scalable.

Yes, LinkedIn Business Manager allows you to connect multiple Ad Accounts and Pages under one central hub. This makes it easier to manage campaigns, track performance, and coordinate across teams or agencies.