Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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Create ad

What's new with

Marketing on LinkedIn

Instantly convert leads into booked sales calls

When collecting leads, it’s critical to nurture early interest and convert intent into meaningful connections with your Sales team. Our new Book an Appointment feature accelerates this process by enabling real-time sales call scheduling, powered by Calendly, directly within Lead Gen Forms.

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Generate more qualified leads

Focusing on quality over quantity is critical when it comes to driving better business ROI and sales pipeline. With Qualified Leads Optimization (QLO) you can optimize campaign delivery to reach and convert members most likely to meet your pipeline criteria, such as Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs).

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Maximize the value returned from your conversions

Generating more high-value outcomes allows you to reduce budget waste and supercharge your return on ad spend. Now with Conversion Value Optimization (CVO), you can automatically optimize your website conversion campaigns to maximize the value returned from your conversions.

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Understand the true incremental impact of your ads

We understand that proving the true value of your campaigns is more critical than ever. That’s where Conversion Lift Testing comes in. It’s a powerful analytics tool that isolates the incremental effect of your LinkedIn advertising by comparing conversion performance from an exposed group to a control group that didn’t see your ads.

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Find valuable audiences with AI-powered campaign targeting

Reduce time spent on targeting setup and reach high-value audiences with ease. First, provide just a few key inputs like your product URL and audience attribute preferences. Then, Auto-Targeting instantly combines these inputs with LinkedIn’s professional signal intelligence to build a targetable campaign audience most likely to convert on your ads.

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Fast-track your ad creative with the help of AI

We know it can be a struggle to build a high volume of high-quality creatives in your campaigns. Using our new feature 'Draft with AI', you can quickly generate LinkedIn ad creatives using generative AI. Using information about your company such as your Page, we’ll draft ad copy for your review and pair it with a recommended image from your library or Shutterstock. You stay in control of the final product with fully editable outputs, allowing you to tailor every element before your ad goes live.

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Build creative that stands out

With Canva integration for LinkedIn Ads, what used to take days now takes minutes. You’ll find LinkedIn-optimized templates for images, videos, and carousels. Easily design your creative and, export directly into Campaign Manager — streamlining the workflow from idea to live ad.

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Create ads that captivate

Leverage templates optimized for LinkedIn with Adobe to create high impact video and image ads that reflect your brand and grab attention in the field. Design video and image ads and seamlessly send them to your LinkedIn account. 

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Optimize for growth

Once your campaign is live, optimize it with LinkedIn Recommendations. In the “Recommendations” tab you’ll find data-driven suggestions to help improve your ad performance and maximize ROI. You can now A/B test these recommendations — allowing you to safely compare LinkedIn’s suggested changes against your current setup using a smaller audience. If you'd like to accept the recommendation, simply use 1-click apply to activate the change across all your eligible campaigns.

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12/30/24 - Evaluate Your Full-Funnel Impact

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Gain a clearer picture of your marketing effectiveness with our new Measurement Insights tab in Campaign Manager. This centralized hub provides actionable insights at the member, company, campaign, and ad format levels, helping you evaluate the business impact of your full-funnel marketing efforts. No more juggling between multiple tabs or reports; everything you need is now in one place.

 

 

 

 

 

 

 

 

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09/19/24 - Optimize lead generation campaigns

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Boost your lead generation efforts by optimizing campaigns toward Qualified Leads. With this new feature, advertisers can now prioritize bottom-of-funnel outcomes using CAPI integration, providing a more targeted approach to lead acquisition. Campaign Manager pulls your Qualified Lead definition directly from your CRM, ensuring that your ads are delivered to the most relevant prospects who are likely to convert. (This feature is currently in Beta)

 

 

 

 

 

 

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Unifying paid and organic content accessibility

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Advertisers will have access to all of their marketing content, regardless of ad objective or format. It offers a new way to initiate campaigns by starting with content discovery, supported by in-platform recommendations and insights, as well as identifying sponsorship-worthy posts and thought leaders.

 

 

 

 

 

 

 

Grow your business with marketing on LinkedIn.

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