12/5/23 - See How You Stack Up with Competitor Analytics
Check your brand’s performance against competitors through follower and organic metrics.
- Download our list of publishers on the LinkedIn Audience Network.
- Customize your allow lists and block lists.
- Leverage Third-Party Brand Suitability and Contextual Alignment via DoubleVerify.
Filters
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11/30/23 - Showcase the Best of Your Products
Buyers can now easily discover your products by searching directly in the search bar on LinkedIn.
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11/30/23 - Grow Subscribers with Each Newsletter
Members can easily find and subscribe to your Page’s newsletter on LinkedIn, an increase discovery outside the LinkedIn platform with new SEO settings.
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11/30/23 - Protect Your Brand Reputation Across the Web
Boost your advertising performance on the LinkedIn Audience Network while customizing your brand safety guardrails.
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11/30/23 - Test Marketing Variables with A/B Testing
See how different ad formats, messaging, and targeting affect your performance.
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11/30/23 - See Results Throughout the Funnel
The Revenue Attribution Report allows you to track leads influenced by your LinkedIn marketing efforts all the way down the funnel
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11/28/22 - Showcase your values with Page Commitments
Help visitors understand your organization’s priorities. Upload meaningful content, including reports, certifications, articles, blogs, and videos to show your authenticity.
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11/14/22 - Guide conversations with Pinned Comments
Drive the conversation you want on your brand’s post. Pin any comment to the top of the thread to guide the conversation on each post.
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10/24/22 - Easily create content with Post Templates
Turn text and links into a visual experience that captures attention. Emphasize your message and desired call-to-action with customizable formats.
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10/10/22 - Manage media from one destination
Media Library lets you create five ads at one time by selecting five images or videos in the media library during campaign creation to give your campaign more exposure and opportunity to optimize.
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09/17/22 - Document Ads lets users download your content
Build awareness and collect quality leads at scale while establishing yourself as a thought leader. Learn how much of your document is read and downloaded to inform your strategy across all phases of the marketing funnel.
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09/10/22 - Enhance your strategy with Offline Conversion
Make more informed decisions in a cookieless environment by utilizing down-funnel performance insights to inform your campaign strategy, optimization, and budgeting.
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09/03/22 - Get better results with free Audience Insight
Improve targeting with deep, actionable understanding of your audiences’ interests, locations, professional attributes, and companies.
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06/24/22 - Convert your Page visitors into leads
With Lead Gen Forms on Pages, you’ll be able to select from four different “calls to action,” add custom text, and collect key member information on an auto-filled form, so that you can start a conversation.
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06/24/22 - Respond as your Page to any post
To help you grow your brand’s reach and join more conversations that matter, you can now react or comment on any post in the feed on behalf of your Page.
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06/24/22 - Drive registrations for your LinkedIn Event
You can now reach more professionals with your content. With Boosting for Events, launch a boosted campaign directly from your LinkedIn Event page in just a few clicks
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06/24/22 - Carousel Ads on the LinkedIn Audience Network
Scale your rich, immersive Carousel Ads to the LinkedIn Audience Network and reach more targeted professional audiences on trusted apps and sites to boost campaign performance.
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06/24/22 - Introducing cost control for your campaigns
Get full price control over your ad campaign to ensure great campaign ROI. With automated cost cap bidding, you can set your maximum cost per key result (like CPL) and let our bidding system deliver as many results as possible within your campaign budget and objective, at or below that price point.
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03/22/22 - Conversion Tracking
We've redesigned our product experience to measure conversions. Our new experience provides step-by-step walkthrough to set up our Insight Tag, better guidance and easier creation of the Insight Tag. You can find this new experience by logging in to Campaign Manager.
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03/22/22 - Enhanced Google Tag Manager Integration
Measure the impact of your ads more simply with our enhanced Google Tag Manager integration.
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03/22/22 - Use Newsletters to build subscribers
Building on LinkedIn Articles, which allow you to connect with audiences through long-form content, you can now immediately grow a subscriber community around topics that matter most to your brand.
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03/22/22 - Company Engagement Report to ease ABM
Save time prioritizing and customizing company-level engagement data and support offline workflows with new reporting capabilities.
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03/22/22 - Campaign Manager to easily manage campaigns
With the new left-hand sidebar, advertisers can quickly toggle between accounts, instantly locate account assets and settings, and of course, plan, execute, and test their campaigns.
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03/22/22 - Single Image Ad Engagement Retargeting
Continue the conversation with target audiences that are engaging with your Single Image Ads.
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10/12/21 - Highlight important topics through Articles
Easily publish long-form content from your LinkedIn Page, with rich media, links & pull quotes, and start a conversation with your community in the comments.
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10/12/21 - Get the best of LinkedIn Live & Events
Sponsor your stream to a targeted audience, auto-notify Page followers when your event goes live, and easily leverage the replay to continue getting views and engagement.
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10/12/21 - Brand efficiently with Reach Optimization
Increase your brand’s awareness by efficiently reaching and maximizing your ad’s exposure to new and relevant audiences.
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10/12/21 - Brand Lift Testing to measure impact of Ads
Gain insight into market sentiment of your ads and brand, then optimize your campaigns based on the statistically significant data.
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08/10/21 - Billing & Payments
We’ve added 15 new currencies to Campaign Manager to help more advertisers pay in their local market currency using credit cards.
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06/22/21 - Boosting
Get your business in front of a larger professional audience beyond your Page followers with just a few clicks and a credit card.
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06/15/21 - Mobile Page Analytics
We’ve made it easier to see how your LinkedIn Page is performing, whether organic or paid, now also on mobile.
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05/06/21 - Event Ad
Amplify your LinkedIn event to maximize attendance with Event Ads.
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04/12/21 - Reach and Frequency Forecasting
View predicted reach and frequency of your ads in the Forecasting Tool.
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03/26/21 - Go-Live with custom tool
Confidently broadcast your next LinkedIn Live stream using your streaming tool of choice, like Zoom or Webex.
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2/23/21 - Employee Advocacy
Foster employee advocacy with a trusted, employee-only space on LinkedIn. With our new curation features on “My Company” tab, you can amplify your talent brand by recommending organic posts and content to your employees and measure engagement with “My Company” tab analytics
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2/23/21 - Product Pages
Tap into your product community to generate high quality leads. Spotlight product endorsements and testimonials by your users, and generate leads with a custom call-to-action button.
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02/16/21 - Auto-Captions
LinkedIn Live users can now enable auto captions for content in English Audio at the start of their broadcast via supported streaming tools.
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2/12/21 - Matched Audiences
To give your ABM strategies a boost, we’ve added a breakdown of which companies matched to a Company Page and which are unmatched.
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12/11/20 - Talent Media
We are introducing Job Applicants analytics for the Single Job Ad directly within Campaign Manager. Using this new report, you can now see the downstream impact of your talent media campaigns with new metrics like # of job applicants and cost per job applicant.
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11/10/20 - Ads Transparency
We’ve improved member visibility into why they see ads and giving easier access to ad settings control through the LinkedIn feed.
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11/02/20 - Sponsored Messaging
We’ve recently ramped a new baseline frequency cap for Sponsored Messaging. Members are now eligible to receive an ad every 30 days (previously 45).
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09/23/2020 - Budget
Lifetime Pacing predicts platform activity over the entire duration of a campaign, optimizing budget distribution and spend. Get started with Lifetime Pacing by selecting a budget-schedule combination in Campaign Manager.
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09/29/20 - Sponsored Content
Looking to use more of your creative assets? You can now use square (1:) and vertical (9:16, 2:3, 4:5, ) single image in the Feed with a full edge-to-edge experience (without any gray bars).
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08/20/20 - Sponsored Content
With Single Image Ads, you can now get your LinkedIn Event in front of the right professionals and hard-to reach audiences. To help prove campaign ROI for your event spend, we’ve introduced new event-specific reporting metrics including event, click, and view registrations.
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08/12/20 - Ads Transparency
The ‘Ads’ tab on Pages is now a feed content filter. It gives members increased transparency into advertising on LinkedIn by displaying all Sponsored Content ads shown to one+ member in the past 6 months.
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07/31/20 - Sponsored Content
When you add a destination URL to your Sponsored Content ads, our system automatically transfers the image and text from this URL. Now, you can pull new images and text from the URL and adjust it later.
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07/14/20 - Bid & Budget
Introducing updated budget-schedule combinations in Campaign Manager, backed by lifetime pacing, which will help you drive more stabilized cost per results and improved campaign ROI.
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06/08/20 - Lead Gen Forms
The character count limit for hidden fields on Lead Gen Forms has been increased from 100 to 250 characters to accommodate longer campaign UTMs.
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05/12/20 - Bidding
You can now specify a target cost per result for your ad campaigns (CPC, CPM, CPV). Try target cost bidding if you want more cost predictability.
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04/20/20 - Conversation Ads
With a new "View only" mode, you can now click through and explore the Conversation Ads that are live in a non-editable, interactive way.
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03/31/20 - Targeting
Company Growth is a new targeting facet that lets you target companies by their rate of growth year over year.
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03/31/20 - Targeting
Company Categories is a new targeting facet that lets you target curated lists from well-recognized publications like the Fortune 500, and more.
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03/30/20 - Sponsored Content
Better organize your LinkedIn campaigns by removing extra or unnecessary Sponsored Content ad creatives from your library.
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03/30/20 - Conversation Ads
Choose one of our new in-product templates in Campaign Manager to create your Conversation Ads faster.
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03/23/20 - Lead Gen Forms
View a consolidated list of the creatives that Lead Gen Forms are associated with by clicking on the 'Associations' column on the "Lead Gen Forms" tab in Campaign Manager.
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03/09/20 - Lead Gen Forms
You can download leads from the reporting page by choosing the desired campaigns and selecting the ‘Leads’ report option in the CSV export dropdown.
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02/19/20 - Targeting
Use our new Member Trait Audiences to reach more people like frequent travelers or those who recently used a desktop or laptop.
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02/18/20 - Video Ads
You can now create video ads with aspect ratios 1:1 to 9:16 directly in Campaign Manager. Leverage your full library of video assets now.
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02/14/20 - Sponsored Content
The "Show in Feed" Preview is new and improved. Use this new preview to see exactly what your ad will look like.
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01/23/20 - Video Ads
You can now select your desired thumbnail before your video ad plays to capture the essence of the video.
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01/15/20 - LinkedIn Pages
We’ve introduced new features to help you engage with your community in more personal and interactive ways. These include Invite to follow, LinkedIn Live integration and new posting options.
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12/13/19 - Lead Gen Forms
You can now edit many more parts of your Lead Gen Form post-launch. To get started, click the ‘...’ button on the Lead Gen Form menu and select edit.
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12/12/19 - Geotargeting
We've integrated Bing data to make our geo-targeting even more powerful. You can now target hundreds of thousands of new geo locations to reach audiences that matter most to you.
