What’s new with marketing on LinkedIn

12/30/24 - Unlock Deeper Engagement Insights

Discover a new way to understand how companies interact with your brand on LinkedIn. Introducing Companies, your enhanced engagement hub that replaces the Company Engagement Report with more robust features designed to help you grow your business. Gain valuable insights into engagement levels—low, medium, high, and very high—and target your audiences more effectively. With expanded filtering options and the inclusion of both paid and organic metrics, you can tailor your campaigns like never before.

12/30/24 - Maximize ROI with Data Driven Attribution

Uncover the most impactful touchpoints in your customer's journey to maximize your ROI. Our new data-driven attribution model in Campaign Manager goes beyond last-touch models, providing insights into all marketing efforts that influence online lead generation. Understand which campaigns, ads, and tactics have the greatest impact, and allocate your marketing spend more efficiently.

12/30/24 - Evaluate Your Full-Funnel Impact

Gain a clearer picture of your marketing effectiveness with our new Measurement Insights tab in Campaign Manager. This centralized hub provides actionable insights at the member, company, campaign, and ad format levels, helping you evaluate the business impact of your full-funnel marketing efforts. No more juggling between multiple tabs or reports; everything you need is now in one place.

12/30/24 - Optimize Campaigns Towards Qualified Leads

Elevate your lead generation efforts by focusing on what truly matters—qualified leads. Introducing Qualified Leads Optimization, a new way to optimize your campaigns towards leads that meet your specific criteria for being marketing or sales qualified. By connecting your CRM via CAPI, you can share examples of qualified leads, and our optimization tool will find similar prospects. This ensures higher conversion rates and reduces wasted spend on unqualified leads.

09/19/24 - Build brand equity - Thought leader ads

Whether you're looking to cultivate brand authority or engage with professional audiences, sponsoring member-authored newsletter articles gives you an edge by promoting authentic, high-value content. With the ability to serve these ads across the LinkedIn feed and Audience Network, advertisers can extend their reach amongst prospective audiences while helping thought leaders grow their Newsletter subscriber base.

09/19/24 - Invoicing made simple

Managing invoices has never been easier than with our enhanced self-serve invoicing experience. From applying for monthly invoicing to editing invoice setups, everything can be done seamlessly in one place, giving you complete control over your billing process. Forget about repetitive forms and endless billing support tickets—apply once, add accounts, and start serving ads immediately.

09/19/24 - Optimize lead generation campaigns

Boost your lead generation efforts by optimizing campaigns toward Qualified Leads. With this new feature, advertisers can now prioritize bottom-of-funnel outcomes using CAPI integration, providing a more targeted approach to lead acquisition. Campaign Manager pulls your Qualified Lead definition directly from your CRM, ensuring that your ads are delivered to the most relevant prospects who are likely to convert. (This feature is currently in Beta)

06/30/24 - Unlock Your Full Potential with Our Enhanced

Streamline your conversion tracking process, eliminating friction and simplifying activation from Campaign Manager. As the deprecation of third-party cookies approaches, these CAPI enhancements offer a robust way to maintain and enhance your marketing signal strength.​

06/30/24 - Amplify Your Events with Live Event Ads

Boost awareness and engagement before, during, and after your events, ensuring that every moment counts. With this powerful tool, you can drive discovery and registrations effectively, increase live views, and build retargeting audiences to nurture leads long after the event concludes.

06/30/24 - Supercharge Your Lead Generation with Post Bo

Transform your best-performing organic posts into powerful lead collection tools with just a few clicks. You’ll be able to quickly convert organic content into ads that capture accurate lead information directly from your audience’s LinkedIn profiles, driving demand and growing your business efficiently.

06/30/24 - Expand Your Influence with Sponsored Articles

Amplify the distribution of your organic Articles and Newsletters published natively on LinkedIn, reaching professional audiences on and off LinkedIn more effectively. Promote your best Articles and Newsletters to inform and convert your readers into high-quality leads by gating your long-form content with prefilled Lead Forms.

06/30/24 - Enhance Your Brand Impact with Thought Leader

Sponsor content from your company's employees or any LinkedIn member within your 1st and 2nd degree connections. Whether repurposing content from recent events or amplifying the voices of your key thought leaders, these enhancements ensure your message resonates with the right audience.

Success with Conversions API (CAPI)

With CAPI, you can choose between direct API integration and partner integration, offering flexibility for your specific needs. Even if you have hesitations about installing the Insight Tag due to privacy concerns, CAPI provides a privacy-compliant and future-proof solution. It's ideal for businesses with complex tech stacks, existing Insight Tag users, or those looking for more data-sharing control and flexibility in the face of upcoming privacy changes.

Drive Better Results with Website Actions

No longer do you have to worry about missing or inaccurately counting conversions. Website Actions simplifies your advertising journey, as it enables you to measure and retarget button clicks on your website without the need for complex event tracking installations. It seamlessly captures actions based on CTAs, page visits, and data automatically, without the hassle of additional on-site code.

Document Ads: More Power, More Results

We're thrilled to introduce three groundbreaking enhancements to Document Ads that will revolutionize your advertising strategy. These new feature will help you retarget, choose campaign objectives aligned with your goals, and achieve a superior ROI. For demand generation customers armed with sales collateral like white papers, one-pagers, and ebooks, these enhancements are a game-changer. Choose from a range of campaign objectives that align perfectly with your goals, driving better ROI. You can also opt for LAN distribution to unlock increased delivery and cost-efficiency.

Reach with the right content at the right time

With scheduled posts, you can select the specific date and time for your posts to go live, making it easier to share with your audience. And with our latest job posting feature, you can choose to share open roles as an automatic post to your Page, helping you reach more candidates.

Engage through live, audio-only conversations

Audio Events allow you to engage in live, audio-only conversations with your community directly from the LinkedIn interface, no 3rd party broadcasting tool needed. Host interactive discussions with a professional audience from all around the world.

Discover and join conversations relevant to your brand

You can now follow other Pages to increase your brand’s share of voice. Follow other Pages to curate your own feed of content and easily interact with other organizations’ content on behalf of your Page.

7/30/23 - Shift your strategy with Predictive Audiences

AI-powered precision that refines your first party data, resulting in a remarkable 21% reduction in Cost Per Lead. Our AI effortlessly identifies high-intent audiences, connecting you with vital buying groups, even in a dynamic privacy landscape. LinkedIn's predictive AI modeling helps you engage with the most relevant audience segments.

7/30/23 - Match your CRM data to business outcomes

Discover insights that transcend typical lead tracking, and see the true synergy between marketing and sales. Witness LinkedIn-influenced deals with 2x larger deal sizes, as this groundbreaking report leverages CRM data to illuminate LinkedIn's impact on crucial sales metrics like revenue, pipeline, and ROAS. Embrace the wealth of insights that lie within the entire customer journey.

7/30/23 - Elevate Your B2B Video Marketing

LinkedIn's collaboration with VidMob, experts in crafting and optimizing tailored LinkedIn Video Ad creatives, integrates AI-driven campaign optimization. Boost brand memorability and increase sales by up to 10 times, as indicated by the B2B Institute.

7/30/23 - Amplify Your Brand with Thought Leader Ads

Forge authentic connections through trusted voices, boosting CTR by 1.7x and engagement rates by 1.6x compared to single-image ads. By sponsoring your thought leaders' content, you not only enhance brand equity but also cultivate credibility and foster a community. This sets you apart in the B2B landscape, where 90% of decision makers value referrals from trusted sources.