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  • First, Brand Lift enables you to take a baseline of your brand’s perception via a control group that has no exposure to your current ads.
  • Second, it surveys members who have been shown your ads to measure impact of key brand metrics, like awareness, favorability, and consideration.
Image of a screen showing how to create a new test in Campaign Manager.
Image of a screen showing how to build your Brand Lift Test.
Image of a screen showing how to evaluate test results.
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