What’s New with LinkedIn Pages: Helping You Humanize Your Brand
January 15, 2020
Editor's Note: Enjoy this special encore post, which was our readers' favorite in 2020.
Today, more than 50 million organizations around the world rely on LinkedIn Pages to help them engage with their customers, prospects and employees. That’s why we’re constantly investing in Pages and have recently introduced features like Employee Notifications, Kudos and Team Moments and Community Hashtags so you can build a sense of community with people who matter most to your business.
In this quarter’s update, we’re introducing some new tools to help you engage with your community in more personal and interactive ways. Features including Invite to follow, LinkedIn Live integration and new posting options can help you give your followers, customers and employees a better sense of the people and values behind your brand, so you can form stronger relationships.
Let’s get started.
Invite to Follow — Tap your network to grow your community
You’ve shared that one of the biggest pain points of building a brand is increasing your number of engaged and relevant followers. With Invite to Follow, you can now invite first-degree Profile connections to follow your Page to help grow your organization’s audience. So, for example, when you leave a networking event with new contacts, you can immediately invite them to follow your Page.
We are also committed to providing the best experience for every one of our more than 660 million members and have included the option for anyone to opt out if they don’t want to receive invites.
Stream with LinkedIn Live — Engage with your community in real-time
LinkedIn Live has helped members and organizations have real-time interactions with their communities. That’s why brands have seen 7X more reactions and 24X more comments vs. standard video posts on LinkedIn. And members are tuning into a diverse range of topics on LinkedIn Live such as, corporate social responsibility discussions, fashion shows and even company-wide costume contests, to foster engagement amongst employees and brands.
We’re delighted to bring LinkedIn Live to Pages so that organizations can leverage sight, sound and motion to have direct conversations and interactions with their Page followers. LinkedIn Live enables you to engage in two-way conversations on-screen, while driving real-time participation through comments. Additionally, notifications of a Page going live will be distributed to followers, who have push notifications enabled and already engage with video on LinkedIn.
We’ve been hard at work on your most requested features with our 3rd party tool partners, including private testing to help you nail your first stream stress-free, and a stream targeting feature to help you reach the right audiences across different languages and geographies.
To learn more about how to apply for access and get started with LinkedIn Live, visit our LinkedIn Live website.
Post as a Page or member — Share with your community easily and often
We’ve also made it easier than ever for you to engage with your community by including the ability to post as an individual or an organization. Our new toggle switch on the homepage reduces friction and allows you to post from the same place you already post on LinkedIn, so you can promote your organization's brand in the way that works for you.
To learn more about the updates in today’s announcement, visit the LinkedIn Pages website.