Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

Event Ads

Whether in person, virtual, or hybrid, LinkedIn enables marketers to reach professionals at each stage of the event lifecycle.

Create ad

Event Ads

Whether in person, virtual, or hybrid, LinkedIn enables marketers to reach professionals at each stage of the event lifecycle.

Create ad

Reach real buyers at scale

Compared with regular video, LinkedIn Events have the ability to drive 131% higher CTR.

131%

Amplify your in-person events

Post-event, this lift in performance continues with a 19% higher engagement rate.

19%

Drive measurable growth

Event attendees are 1.5x more likely to engage with future company marketing versus non-attendees.

1.5 times

Source: From internal LinkedIn data, 5/01/23-06/18/24.
Data is based on performance from a select group of pilot testers.

Ways to use Event Ads

Event Ads promote LinkedIn Events to a defined audience before, during, and after the event with an immersive ad experience.

Before

 

Drive awareness and registrations of virtual, in-person, and hybrid events

During

 

Host virtual events on the platform and interact with attendees live

After

 

Engage those who couldn't attend and re-engage attendees post-event

How to get started with LinkedIn Event Ads

One

Create your LinkedIn Event page

Linkedin Live Event Ads allow you to bring your professional community together, safely, in real time. Pick a topic that resonates with your audience. Then, create an event on LinkedIn to generate a native landing page with a unique URL for promotion.

Learn more
Two
Create your LinkedIn Event Ad campaign

Customize your campaign using your newly-created landing page. Setup is simple since all the important event details are automatically populated for your LinkedIn Event page.

Create ad
Three
Measure the impact of your event

Not only can you use Campaign Manager to view the number of registrations, views and clicks generated by your ads, but you can also track unique views, viewers, and total minutes watched with LinkedIn Live analytics.

Learn about reporting

LinkedIn Event Ads can drive up to 40% lower cost per registration.

Salesforce logo

Customer success story

Salesforce expanding their reach and increasing their pipeline for Dreamforce with LinkedIn’s precise targeting and new LinkedIn Event Ad features

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Accelerated delivery

Maximize your reach and delivery during an event by spending your budget as quickly as possible, maximizing the delivery of your ads to your target audience.

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Related ad types

Our ad platform has ad types to help you market with better awareness, consideration, and conversion.

Thought Leader Ads

Re-engage attendees or your target audience that missed the event with post-event recaps and thought leadership content.

Learn more

Video

Captivate your audience with sight, sound and motion.

 

 

Learn more

Sponsored content

Reach and engage a professional audience in the LinkedIn feed.

 

Learn more

Promote your event to the right professionals with LinkedIn Event Ads.

Create an ad
Have questions?

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Learn more about LinkedIn Ads

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