Official playbook
Learn everything you need to know about running successful Live Events on LinkedIn in our one-stop-shop official playbook.
Read now
Build your brand and measure impressions.
Get your customers to take action to learn more about your business.
Optimize for lead generation or other actions taken on your website.
Ad Formats
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Advertising Features
Discover how much it costs to advertise on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Reach the people who matter most to your business.
Measure the true impact of your LinkedIn ads.
Track conversions and optimize your campaigns automatically.
Measure the ROI of your LinkedIn ads.
Qualified leads come from a quality audience on LinkedIn.
What you can do with Event Ads
Promote your LinkedIn Event to the right professionals including decision-makers and practitioners.​
Capture your target audience’s attention as they scroll through their LinkedIn feed with a format that provides all the event info they need like date, time, and where to join.
See how many members viewed or clicked your ad and then registered for your event.
Turn Left Media
“The Event Ad outperformed the traditional Single Image Ad in every metric, with performance 2X higher, and costs significantly lower. We’ll be using it for all of our event advertising going forward.”
Marius Greeff
Founder and Director
Turn Left Media
Medallia
“In a market oversaturated with virtual events, it's so important for brands to make a compelling case for a user to take valuable time out of their day to join live. We're battling against factors such as burn-out, Zoom fatigue, and disrupted work schedules. Cue Events Ads. It's evident that the format gives users a rich engagement opportunity, as well as a clear understanding of event details."Â
Jessica McGee
Director of Global
Digital Marketing
Medallia
40%
of Beta customers saw their cost per registration decrease when using the Event Ad vs similar Sponsored Content Single Image event campaigns
LinkedIn Events allow you to bring your professional community together, safely, in real-time.
Pick a topic that resonates with your audience. Create an event on LinkedIn to generate a native landing page with a unique URL for promotion.
Customize your campaign using the event URL generated in the step above. Set up is simple since all the important event details are automatically populated from your LinkedIn Event page.
Use Campaign Manager to view the number of registrations your ad generated. You’ll see the number of views and clicks on your ads that ultimately drove a registration.
Access these metrics on the far right side under the 'Conversions & Leads' report.
Learn more about hosting virtual events with the resources below.
Official playbook
Learn everything you need to know about running successful Live Events on LinkedIn in our one-stop-shop official playbook.
Read now
Broadcast Your Event Using LinkedIn Live
Technical info on streaming LinkedIn Live to your event attendees
Visit Help Center
Event Ads Guide
View all the creative requirements for Event Ads.
Read now
Get your event in front of the right professionals with LinkedIn's Event Ad.