Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations to power marketing.

Ad Tips & Best Practices

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Resources

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Create ad
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Video Ads

Reach the decision-makers who matter most. Tell your story through video that builds trust and sparks action.

Create Video Ads

Turn views into meaningful connections

Build trust and awareness

Share your brand’s story where professionals come to learn, connect, and make decisions.

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Engage the right audience

Reach the people who matter most with targeting and insights designed for results.

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Measure what matters

See what’s working and refine your approach with real-time reporting and professional data.

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How LinkedIn Video Ads work

LinkedIn Video Ads show up natively in the LinkedIn Feed, reaching professionals who are actively creating, commenting, and connecting over the topics most relevant to your brand.

Use LinkedIn’s precision targeting to reach audiences by role, industry, or seniority, and bring your story to life for the audiences who matter most to your business.

How to get started with Video Ads

1. Choose your campaign objective

Define what success looks like for your business. From building brand awareness to driving qualified leads, LinkedIn Video Ads helps you reach professionals at every stage of the marketing funnel, with clear objectives that connect your creative vision with measurable outcomes.

How to run your first Video Ad campaign
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2. Select your target audience

From job title and industry to skills, company size, and seniority, with LinkedIn’s precise targeting options, you can tailor your message to the decision-makers and influencers who are most likely to engage, convert, and drive meaningful business impact.

This is why LinkedIn Ads generate the highest ROAS of all the major advertising networks.¹

How to set up your target audience
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Sources:

¹ Dreamdata Benchmarks Report (2025)

Sources:

¹ Dreamdata Benchmarks Report (2025)

3. Measure your results

Measure how effectively your creative drives real business results.

Get real-time insights into performance — like video views, completion rates, and lead generated on LinkedIn — so you can see exactly how your Video Ads move audiences toward your goals.

LinkedIn’s professional demographic data reveals the industries, companies, and roles engaging with your ads, so you can refine your targeting and messaging with confidence.

Learn about reporting
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Video Ads success story

jasper logo

Jasper

“Video stands out because it doesn’t tell, but it shows. On a platform where there’s more business content, the Video Ads stand out more, especially on LinkedIn.”

 

Read more

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Frequently asked questions

LinkedIn Video Ads show up in a trusted, professional environment where decision-makers come for inspiration, education, and connection. This context helps build credibility and influence business decisions.

Video Ads appear natively in the LinkedIn Home Feed, blending seamlessly with organic content to create a non-disruptive experience for professionals.

Yes, LinkedIn Video Ads are optimized for both mobile and desktop experiences, ensuring your content looks great and loads quickly across devices.

LinkedIn Video Ads can be presented in 4:5, 9:16, 16:9, or 1:1 aspect ratios, giving you the flexibility to meet audiences where they’re already consuming video.

LinkedIn Video Ads can be between 3 seconds to 30 minutes long depending on your objective. Shorter videos are often effective for capturing attention, while longer formats give space to tell a deeper story to drive engagement.

LinkedIn Video Ads’ primary format is MP4, using the H.264 codec, with AAC audio or MPEG 4. This format is used to get consistent playback quality across devices and helps your video load smoothly in the feed.

LinkedIn Video Ads’ file size can be between 75KB and 500MB. This range allows you to balance speed and quality, keeping videos lightweight and fast loading while still supporting high-resolution creative.

Yes, captions are strongly recommended for LinkedIn Video Ads. Since videos autoplay without sound, captions help ensure your message is clear from the first frame, making your content more accessible and easier for everyone to understand.

Yes, LinkedIn Video Ads will autoplay in the feed with the sound muted by default. This design helps videos feel seamless in the scrolling experience, while giving viewers the control to round the sound on when the Video Ad earns their attention.

You can track View-Through Rate (VTR), Click-Through Rate (CTR) and conversion rates. By using LinkedIn’s native reporting with the LinkedIn Insight Tag, you can connect video engagement to outcomes on their website, so you can see what’s driving impact and make more confident choices.

Yes, LinkedIn’s ad targeting allows you to reach audiences based on company, job title, industry, seniority, job function, and skills. This level of precision helps you connect with the right decision-makers on the world’s most dynamic buyer network.

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Share your story on the network that works for your business

Create Video Ads
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