Measure engagement from your key companies

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Account-based marketing success is often determined by engagement within your target accounts. Companies, located within Campaign Manager, shows you impressions & engagements - including likes, comments, shares - with your organic and paid content and tiers the engagement at a company-level. This helps you determine if your ads are reaching the people who make and influence decisions and how those people are responding to your marketing efforts.

How to access Companies in Campaign Manager

1. Log in to Campaign Manager and navigate to ‘Plan’ in the left-hand menu. Select ‘Companies’.

2. This will bring you to the Companies hub, where you can view the organic & paid engagement across your target accounts.

3. Leverage the filters in the right-hand menu to narrow your selection. You can use filters like date, engagement level, campaign, company lists, and more.

4. You can save the list as a dynamic or static  ‘company list’ to use as an audience for future ad campaigns. This also helps to monitor changes in engagement over time (up to 90 days).

Tip: If you need to share engagement data with non-Campaign Manager users or work offline, use the export feature to download your data as a CSV file.

Getting the most from Companies

Start with the engagement level
The engagement level helps determine if target accounts are responding to your brand.

Engagement level: Calculated by adding the paid engagement rate and number of organic engagements, normalized over the time range. The level is determined by comparing it to other companies that serve ads across LinkedIn.

If engagement levels are low it could be a sign that your content, budget, or bid may need to be adjusted. If engagement levels are high, this is a positive sign that employees at your target companies are aware of your brand. It can also be a sign that these contacts would be receptive to outreach from a sales person.


Know if your ads reach your audience
You can use the impressions column to determine which companies have viewed your ads and which haven’t.

Impressions: Number of times your ads were shown to a member you’re targeting with ads.

Sorting by paid impressions reaffirms that your ads are reaching professionals across all your target companies and identifies if there are companies where awareness is lacking.


Optimize with paid and organic engagement
View the paid and organic engagement to understand how your marketing increases interest.

Paid  engagement: The sum of all social actions, clicks to Landing Page, and clicks to LinkedIn Page, both chargeable and free.

Organic engagement: Number of interactions with page posts and product page from your LinkedIn Company Page.

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