LinkedIn Pages Action Plan for Small Businesses
Get set up quickly and start growing your organization on LinkedIn
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Logo
Add your organization’s logo and a cover image to bring your Page to life. If you don’t yet have a logo, you can create one for free at Canva.com.
Overview
Organization info
Input your website URL and location, and select your industry and company size.
Call-to-action button
Customize your button to align with your goals and track who’s clicked in the admin view or in visitor analytics.
Join the conversation
Companies that post weekly see a 2x lift in engagement with their content.
Images typically result in a 2x higher comment rate. We've seen custom image collages (3-4 images in one post) perform especially well for organizations.
And neither have to be difficult. Visit our Help Center for specs to get started with regular video. When you’re ready to stream live video content, host a LinkedIn Live Event.
Upload PDFs or PowerPoints to showcase what makes your brand unique. We’ve found members respond best to behind-the-scenes stories that highlight your unique culture and values. See how Hubspot does it.
Recognize important team moments or celebrate your employees with personalized shout-outs from your Page.
Select the specific date and time for your posts to go live, making it easier to share with your audience when they’re most engaged.
Highlight the best of your brand by re-sharing mentions from employees, executives, and key customers. Find them under your Page's Activity tab.
Hashtags are a great way to expose your brand to a wider audience. Identify 3-5 hashtags that are top of mind for your organization and add them to your posts when relevant.
Target your organic Page posts to a specific language, location, region, university, function, seniority, industry, or company size. This is especially useful if you're a global Page with multiple geographic audiences.
Go deep on key topics that matter most to your community with LinkedIn.
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We’ve seen that once Pages gain 150 followers, their opportunity for growth becomes exponential. Follow these best practices and you’ll be on your way.
An easy way to reach new audiences with just a few clicks and a credit card, all without leaving the Pages experience.
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Invite your first-degree Profile connections to follow your LinkedIn Page to grow your organization's community. Empower employees to help your company grow by allowing them to invite their connections to follow your organization’s Page.
Build a community of enthusiasts and experts around your products to help raise awareness for your solutions, generate more qualified leads, and ultimately grow your business.
Notify employees of your most important Page posts up to one time per week to boost organic reach and engagement.
Add this button to your website to drive relevant followers on your LinkedIn Page.
Comment, react, or share any post in your feed from the perspective of your brand, exposing your name to a wider, relevant audience. You can also follow other Pages to easily discover and join more conversations as your brand.
Gain insights on your Page visitors and followers, the performance of your content, and how your Page compares to competitors.
Dive deeper
Once you’ve mastered the basics, learn more about our most popular features and how other organizations are leveraging LinkedIn Pages.
Playbooks
LinkedIn Pages Action Plan for Small Businesses
Get set up quickly and start growing your organization on LinkedIn
Read now
LinkedIn Pages Enterprise Playbook
How the world’s biggest companies make the most of their LinkedIn Page
Read now
LinkedIn Pages Action Plan for Startups
Unique tactics for high-growth startups looking to establish their presence on LinkedIn
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Posting Best Practices
How to start meaningful conversations and boost your LinkedIn presence.
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Follower Growth Best Practices
Our 3-step plan to get more Page followers and grow your community of advocates and buyers.
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Videos
How to get started
Just created a LinkedIn Page? Here’s how to quickly establish your presence on the platform.
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How to use mobile admin
Post and respond on the go with the LinkedIn mobile app. Learn how, along with best practices.
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How to use Content Suggestions
Discover trending topics and articles within your target audience on LinkedIn. Here's how.
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Build your organic presence
Learn how to create and maintain an active LinkedIn Page through best practices and tips
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Showcase Pages
Highlight your unique brands, business units, or initiatives.
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Career Pages
Raise awareness, drive interest in your company, and build a pipeline of candidates for your open roles.
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Community management
Find trusted solutions to help you market your business on LinkedIn.
Find a partner
Amplify your best content with boosting
Extend your reach beyond your current followers. Give your business a boost by easily turning your post into an ad on the LinkedIn feed.
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Ready to get started?