Pages with complete information get 30%more weekly views. Here’s what you’ll need to fill out.
Add your organization’s logo and a cover image to bring your Page to life. If you don’t yet have a logo, you can create one for free at Canva.com.
Lead with relevant terms and phrases that describe your organization’s mission and purpose (LinkedIn members can search by keywords).
Input your website URL and location, and select your industry and company size.
Customize your button to align with your goals and track who’s clicked in the admin view or in visitor analytics.
Join the conversation
Companies that post weekly see a 2x lift in engagement with their content.
Aim to include an image in your posts
Images typically result in a 2x higher comment rate. We've seen custom image collages (3-4 images in one post) perform especially well for organizations.
Video gets 5x more engagement on LinkedIn, Live Video gets 24x more
And neither have to be difficult. Visit our Help Center for specs to get started with regular video. Once you’ve mastered that, apply for access to LinkedIn Live.
Showcase what makes your brand unique
Upload PDFs or PowerPoints to showcase what makes your brand unique. We’ve found members respond best to behind-the-scenes stories that highlight your unique culture and values. See how Hubspot does it.
Spotlight employees to humanize your brand
Recognize important team moments or celebrate your employees with personalized shout-outs from your Page.
Discover trending topics and articles
Select your target audience to find out what topics and articles they're already engaging with on LinkedIn and share directly to your Page. Visit our Help Center to get started.
Re-share posts where your organization is @mentioned
Highlight the best of your brand by re-sharing mentions from employees, executives, and key customers. Find them under your Page's Activity tab.
Reach new, relevant audiences with your content
Hashtags are a great way to expose your brand to a wider audience. Identify 3-5 hashtags that are top of mind for your organization and add them to your posts when relevant.
Get your post in front of the right audience, for free
Target your organic Page posts to a specific language, location, region, university, function, seniority, industry, or company size. This is especially useful if you're a global Page with multiple geographic audiences.
Grow your audience
We’ve seen that once Pages gain 150 followers, their opportunity for growth becomes exponential. Follow these best practices and you’ll be on your way.
Invite to Follow
Gain Page followers directly from your website
Add this button to your website to drive relevant followers on your LinkedIn Page.
Engage on hashtag feeds to grow exposure to your brand
Associate up to three hashtags with your Page in order to enter the feeds and react and comment from the perspective of your brand, exposing your name to a wider, relevant audience.
Expand the reach of your posts through your employees
Notify employees of your most important Page posts up to one time per week to boost organic reach and engagement.
Tap your network to grow your community
Invite your first-degree Profile connections to follow your LinkedIn Page to grow your organization's community.
Optimize your content with powerful analytics
Understand the professional traits of your Page visitors and followers and what types of content they engage with the most.
Once you’ve mastered the basics, learn more about our most popular features and how other organizations are leveraging LinkedIn Pages.
Get a helping hand
Build on your LinkedIn ecosystem by adding specialized Pages to highlight your talent brand or unique business lines, leveraging a community management platform or running LinkedIn ads.
Highlight the different brands, business units or initiatives within your organization. Create a Showcase Page when you want to share specialized content with an important target audience.
With our seven certified API partners, posting to your LinkedIn Page and tracking results has never been easier. Our partners include Buffer, Hootsuite, Hubspot, Salesforce, Spredfast, Sprinklr, Sproutsocial.