Images typically result in a 2x higher comment rate. We've seen custom image collages (3-4 images in one post) perform especially well for organizations.
Video gets 5x more engagement on LinkedIn, Live Video gets 24x more
And neither have to be difficult. Visit our Help Center for specs to get started with regular video. Once you’ve mastered that, apply for access to LinkedIn Live.
Showcase what makes your brand unique
Upload PDFs or PowerPoints to showcase what makes your brand unique. We’ve found members respond best to behind-the-scenes stories that highlight your unique culture and values. See how Hubspot does it.
Spotlight employees to humanize your brand
Recognize important team moments or celebrate your employees with personalized shout-outs from your Page.
Discover trending topics and articles
Select your target audience to find out what topics and articles they're already engaging with on LinkedIn and share directly to your Page.
Re-share posts where your organization is @mentioned
Highlight the best of your brand by re-sharing mentions from employees, executives, and key customers. Find them under your Page's Activity tab.
Reach new, relevant audiences with your content
Hashtags are a great way to expose your brand to a wider audience. Identify 3-5 hashtags that are top of mind for your organization and add them to your posts when relevant.
Get your post in front of the right audience, for free
Target your organic Page posts to a specific language, location, region, university, function, seniority, industry, or company size. This is especially useful if you're a global Page with multiple geographic audiences.
Go deep on key topics that matter most to your community with LinkedIn.
Invite your first-degree Profile connections to follow your LinkedIn Page to grow your organization's community. Empower employees to help your company grow by allowing them to invite their connections to follow your organization’s Page.
Tap into your product community with Product Pages
Build a community of enthusiasts and experts around your products to help raise awareness for your solutions, generate more qualified leads, and ultimately grow your business.