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How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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LinkedIn Product Pages

 

 

Build your product presence & get discovered by buyers, all with the help of your community

 

 

 

 

 

 

Every day, millions of buyers search for products like yours on LinkedIn. LinkedIn Product Pages connect your products to the world’s largest professional community.

An illustration of a company's LinkedIn page.

Build your product presence

 
  • Product media: Add up to 5 images or videos that showcase your product’s value props, features, and functionality

 

  • Featured customers: Highlight up to 9 customers under your product tab and in your Page header
Illustration of two dashboards highlighting product media and featured customers.

Showcase your product community

 
  • Recommendations: Request and vet recommendations from your user community, highlighting the best ones on your page

 

  • Product highlights: Pull positive mentions of your product from the LinkedIn feed onto your product tab
An illustration of product highlights.

Get discovered by buyers

 
  • Product search: Get discovered whenever a buyer searches for your product, category or organization on LinkedIn

 

  • Products as a skill: Members can list your product as a "skill" on their profile, helping you build reach and discoverability
An illustration of product results of searching business intelligence.

Resources to get your Product Page started and set up for success

Getting Started

 

This is your complete instruction manual for building your Product Page.

 

Download PDF
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Frequently Asked Questions

 

This document offers answers to the most common questions about Product Pages. 

 

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Further Questions?

Get the latest tips and tricks for making the most of your LinkedIn Product Page

 

Have questions?

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Learn more about LinkedIn Ads

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