Drive value over vanity on LinkedIn, where marketing means business
Why advertise on LinkedIn?
Today’s B2B leaders need marketing that proves impact. 78% of B2B CMOs say demonstrating ROI is more critical now than ever before. With complex buyer groups and longer journeys, your marketing must not only reach decision-makers - but influence them with credibility, relevance, and precision. That’s where LinkedIn Ads come in.
Engage valuable professional audiences.
Reaching the most relevant audience is critical. With complex buyer groups and longer journeys, your marketing must not only reach decision-makers - but influence them with credibility, relevance, and precision.
B2B buyer groups have evolved. 71% are now Millennials or Gen Z - and they’re actively engaging on LinkedIn. In fact, Gen Z logs 82% more video views than the average member.
Achieve massive reach to pros and CEOs.
With over 1.2 billion professionals on LinkedIn, including 98% of Fortune 500 CEOs, your message meets a multigenerational, high-value audience where they’re leaning in.
Reach the right audience with:
Predictive AI + first-party professional data
Company and member-level targeting
Audience Expansion and Buyer Groups
High-impact formats: First Impression Ads, CTV, Sponsored Content, BrandLink and more
Drive influence in a trusted B2B environment.
Trust drives action.
Buyers are 3x more likely to choose a vendor recommended by someone they trust over one that’s cheaper or louder. And 87% prefer content from credible, informed sources.
LinkedIn is where professional influence is built — through content, conversation, and community. Posting by B2B voices and CEOs is up sharply, and video storytelling on the platform continues to grow year-over-year.
How LinkedIn builds credibility:
Thought Leader Ads, Sponsored Messaging, In-Feed Video
Articles, Newsletters, Events, and Document Ads
Industry-relevant content that earns trust over time
Advance performance against the pipeline.
With solutions purpose-built for B2B, LinkedIn helps you move from attention to action — efficiently and measurably.
Third-party research confirms:
LinkedIn Ads drive the #1 B2B return on ad spend (ROAS)
LinkedIn leads outperform in quality
LinkedIn-influenced opportunities are 39% more likely to close
A proven return on investment.
Whether you’re focused on awareness, consideration, or conversion, we help you measure what matters.
Prove ROI with:
CRM Sync, Clean Rooms, Revenue Attribution
Insight Tag, CAPI, Companies Hub, and Audience Insights
A/B testing, Brand Lift Studies, and pipeline metrics like ROAS and closed-won attribution
Built for every stage of the funnel.
Awareness grabs attention. Consideration builds credibility. Conversion drives growth. Power each stage with solutions built for today’s B2B landscape.
Awareness
Make your brand known with storytelling that captures attention in the right professional context.
BrandLink campaigns deliver:
23% uplift in attention
13% higher CTR across upper funnel formats
Consideration
Move from known to considered with personalized content and thought leadership.
90% of B2B decision-makers trust recommendations from peers or influencers they respect.
Conversion
Turn intent into outcomes with solutions designed to advance your pipeline.
AI-powered Buyer Groups have shown:
20% improvement in pipeline conversion
25% better cost efficiency
What makes LinkedIn ads the ultimate tool to reach buyers?
Ad Formats
Reach your buyers where they’re most active. Amplify beyond your organic following with ad placement on the LinkedIn platform and the LinkedIn Audience Network.
Brand Safety
We’re committed to keeping LinkedIn a safe and trusted platform, a place for constructive and professional conversations.
Audience Insights
Uncover the content and topics that matter to your audience and track engagement with your brand.
Results
Drive stronger ROI with your campaigns and track success with sophisticated B2B measurement tools.
Targeting
Target the professionals you care about. Reach a qualified audience with sophisticated B2B targeting.
Success Stories
Boost reach.
Salesforce achieved over 70% unique reach with LinkedIn's CTV Ads, measured by iSpot.
Drive business results, where marketing means business.
The right audience. The right context. The right moment.
Wherever you are in your marketing journey - LinkedIn is where you engage, influence, and drive ROI.