7Speaking applies the lessons of smarter lead generation on LinkedIn
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Marketing and advertising case studies from LinkedIn customers
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360Suite makes Event Ads its lead generation linchpin
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ACCIONA shows investors and influencers a different way of doing business
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Targeted video campaign encourages business travellers to explore Abu Dhabi
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Adobe exceeds expectations for digital event registrations with LinkedIn
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ADP increases engagement and viral reach with LinkedIn Company Pages.
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Collaboration across marketing and sales on LinkedIn helps Adobe deliver consistent, relevant experiences throughout their customer’s journey.
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Agos is a leading consumer lending company in Italy. Operating on a B2C and B2B2C model, it offers financial solutions to consumers through a wide network of branches and partner companies.
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Aha!'s Joon Shin shares how his company has built trust by sharing useful content.
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Targeted distribution of thought-leadership content in Arabic has helped a diversified technology business transform.
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American International Group changed its brand perception and raised awareness of its products by using Sponsored Content, InMail and Display to share interesting, topical content in bite-sized portions.
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How Alida scaled their digital programmes to support account-based marketing strategies: driving 122% more conversions using LinkedIn Sponsored Content and Lead Gen Forms
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The AICPA LinkedIn Group drives 40% growth in membership.
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How Autodesk used Retargeting and Conversation Ads to supercharge their ABM campaign and reach new buyers
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Uncovering Engaged Audiences for Audi USA
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Amplifying reach and conversions while prioritising brand safety and trust with LinkedIn Audience Network
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AMFI leveraged LinkedIn's insight-backed audience strategy to generate high engagement from the audience they truly cared about.
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ASE Group turns to digital with LinkedIn to drive global brand outreach
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AstraZeneca marketers used LinkedIn to run a branded Sponsored Messaging campaign, providing the highest click-through rate the product has seen on any social media platform.
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Automation Anywhere extends massive awareness to new products with LinkedIn Live
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How marketing automation company, Autopilot, earned 500+ quality leads in 3 months.
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Audi super-charges awareness for the e-tron and carbon neutral driving
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Audi MENA builds a smarter lead generation engine on LinkedIn
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For every dollar AvePoint spent with LinkedIn, they saw a five to eight dollar return. Discover how they did it by reading their full story.
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How BambooHR increased cost-per-lead efficiency by 40%
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How BambooHR increased cost-per-lead efficiency by 40%
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Bendigo Bank puts best practice into practice and drives SMB growth opportunities
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Beroe Inc. leverages LinkedIn to launch the world's first on-demand procurement intelligence platform
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Bizible uses LinkedIn’s Marketing API to accurately report ROI data to their B2B marketing clients, helping them optimize ad spend and save time.
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Blackbaud engages key decision makers on LinkedIn with RollWorks’ ABM Solution
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BlackLine drives webinar resgistrations with Sponsored InMail and increases markerting engagement with Sponsored Content.
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Gain audience targeting and content insights in this case study about how BlackRock nurtured a niche alternative investments audience from awareness to conversion.
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Learn how LinkedIn can help you engage with consumers looking to invest. In this case study we highlight how LinkedIn helped one of the world’s largest asset managers gain new deposits totaling 5,454x the cost of the campaign.
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Learn how BMW converted high-quality leads at 21% lower CPL on LinkedIn.
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Acting on LinkedIn Events delivers impact for BNP Paribas
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How BNP Paribas set the finance agenda on LinkedIn.
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Find out how BNY Mellon Wealth Management used LinkedIn targeting tools to reach a niche audience of ultra-high-net-worth individuals and curated content to engage them.
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Inspiring expat entrepreneurs to plan a future in Berlin
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CA Technologies uses Dynamic Ads to deliver higher quality leads at a lower cost.
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CA Technologies Executes Exemplary Content Strategy on LinkedIn
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How LinkedIn Insights illuminated content strategy for Caverion Germany
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CBRE uses Sponsored InMail to deliver personalized content to a new, active audience, and increase engagement and conversions.
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Callaway Golf raises brand awareness with “Hit the Links” campaign on LinkedIn.
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Learn how Cenareo generated over 500 leads in just one month with a brand to demand strategy.
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The Center for Creative Leadership uses LinkedIn Events to build brand value and learn more about its audience
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Celosphere Live: where superfluid meets event strategy
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Celosphere sequel goes bigger and better with LinkedIn Events
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Charles Sturt University earns 56% reduction in cost-per-start of application
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Chase raised awareness of its Mission Main Street Grants program to small business owners by leveraging a multi-product strategy of Sponsored Content, Onsite Display, Network Display, blog post published on LinkedIn and an email that reached nearly one million small business owners within LinkedIn’s network.
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A specific, targeted approach drives down CPLs by 42% for global software and solution-based start-up, Circle In
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Cisco Canada Lowers Lead Generation Costs with LinkedIn Marketing Solutions
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Cisco connects to needs-driven nurturing with Conversation Ads
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A Multi-product Strategy on LinkedIn Helps CleverTap Achieve 3x Engagement
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How LinkedIn filled the Comarch business pipeline two years ahead of schedule
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ConnectWise uses LinkedIn conversion tracking to optimize performance and drive leads.
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Cornerstone used Sponsored Content and conversion tracking to drive engagement throughout the funnel and cut cost per lead (CPL).
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Optimized targeting generates high-quality leads for Corporate Visions
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Cotton Incorporated embraces LinkedIn carousel ads and drives engagement.
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How CreditStacks drives growth on LinkedIn with outstanding cost efficiency
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Crestbridge boosts its LinkedIn presence by centering on valuable content
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Dassault Systèmes boosts conversion rates with LinkedIn carousel ads.
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Integrating sales and marketing to fire up the funnel on LinkedIn for Dassault Systemes France
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Talking simulation helps decision-makers visualise new ways of working
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Investing in ad content personalization maximizes engagement and lead generation
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Databricks optimizes ad performance with new Message Ads A/B testing
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Dell displays its star monitors in style on LinkedIn
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One of the “big four” professional services companies, Deloitte has 175 years of experience helping businesses and governments navigate risk, solve complex problems, and reach ambitious goals.
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Dentsu Aegis doubles share of voice with LinkedIn Live from Cannes
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Detroit Labs reaches their ideal client base with LinkedIn Live and Sponsored Content
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Design Pickle drives $1.8M in revenue with SMB-focused LinkedIn campaign
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DDI proves LinkedIn’s ability to drive leads at a positive ROI.
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360-degree communication and audience segmentation help Dior reach new audiences
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Dockers® takes to LinkedIn to prove you don’t need a suit
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Domo taps the power of virtual events with more than 12,000 attendees, including on LinkedIn
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Duke University achieves unprecedented conversion rates using Sponsored InMail.
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Eastspring Investments used Dynamic Ads and Sponsored Content to successfully grow its follower base by 20%.
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Investing in LinkedIn targeting transforms ROI for École polytechnique.
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eCornell Educates and Engages through Balanced Approach on LinkedIn
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eDataSource shifts to a CPC model with Sponsored Content and generates 30% more high-quality conversions.
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Going always-on makes a bigger impact for EDHEC
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EHS Insight uses Sponsored Content to generate leads and establish credibility with a new target audience.
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Eka Software employees help drive 233% increase in web traffic
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Discover how Québec's leading natural gas distributor reached a niche audience on LinkedIn with Conversation Ads.
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Comptant plus de 7 milliards de dollars d’actifs, Énergir est une entreprise québécoise diversifiée du secteur énergétique dont la mission est de répondre de manière de plus en plus durable aux besoins énergétiques de ses quelque 520 000 clients et des communautés qu’elle dessert.
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entomo drives pipeline growth by layering LinkedIn's precise targeting with intent data integration
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Message Ads open up conversations with potential students for Esade
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LinkedIn transforms lead generation in a tight timeframe for ESSCA.
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Learn how the EC brings investment and opportunity together on LinkedIn.
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Synchronising brand building and lead generation on LinkedIn has transformed ROI for the business software provider
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EY Canada uses LinkedIn Stories to tell its own story about entrepreneurial strength
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Code Connects: How F5 Ramped up its DevOps Engagement in EMEA
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Cloud data warehouse start-up Firebolt supercharges MQL-to-SQL conversions by 6X with a brand-to-demand marketing strategy on LinkedIn
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FireEye improves conversions and drives a dramatic decrease in CPL with LinkedIn conversion tracking.
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Freshworks lowers Cost Per Lead by 55% with LinkedIn Conversation Ads
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Finkelman Immigration Law Taps the Power of Organic LinkedIn Content for SMBs
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How First Finance Institute is Scoring High by Using LinkedIn to Engage Prospective Learners
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Fivetran leveraged LinkedIn Lead Gen Forms and LinkedIn marketing partner, Metadata, to influence $2.4 million in pipeline.
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Florida International University Online uses LinkedIn to boost enrollment in niche professional programs.
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Gatorade Performance Partner
Learn how Gatorade sustains a thriving sports professional community with LinkedIn targeting and engagement tools
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Genesys develops and optimizes its account-based marketing strategy with LinkedIn targeting and thought leadership Sponsored Content, yielding 60% more net new leads.
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How Genesys Uses ABM to Break Into New Markets and Cut Through the Noise of B2B Technology Marketing with LinkedIn
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Gimmonix drives more conversions with lower CPLs using a focused LinkedIn approach
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GitHub (NYSE: MSFT) is the world’s leading platform for software development and version control using Git, a free and open-source software.
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A new concept in networking, built through the power of Sponsored InMail
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Gong.io Skyrockets its LinkedIn Page Following with a Three-Pronged Approach
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Learn how Harness.io reduced friction and increased lead volume with LinkedIn and Zapier.
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HDFC Life increases average lead validity by 175% on LinkedIn
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HEC Paris finds the graduate candidates that count on LinkedIn
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HelloGbye uses LinkedIn to connect with high-quality B2C leads in a professional space.
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Leveraging LinkedIn's Matched Audience and Lookalike Audience features, HPE amplifies reach for 'The CXO Leadership Exchange" campaign and converts thought leadership into revenue
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Highfive dramatically impacts lead conversion and cross-channel lift.
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How Hired sparks open dialogues with job seekers through Conversation Ads
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Hiscox connects with an entrepreneurial target audience to strengthen their market presence using Sponsored Content and the LinkedIn Audience Network.
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Fashioning a sustainable brand marketing strategy
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Holiday Inn Express® injects humor into conversations using Sponsored Content.
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HP Business Personal Systems and PHD partner with LinkedIn for a full-funnel audience strategy and brand study
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How HP drove 3.3x higher site engagement with Conversation Ads
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How LinkedIn and Bombora Provided a More Intelligent Targeting Option for IBM’s Watson Analytics
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ICF leverages LinkedIn to drive awareness and increase membership.
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Educated lead generation transforms volume and value for IEBS
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IFS develops and delivers enterprise software for companies around the world that manufacture and distribute goods, build and maintain assets, and manage service-focused operations.
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IMA optimizes its targeting efforts on LinkedIn with continuous analysis and refinement
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Info-Tech rebuilds its SEM strategy with Sponsored Content and drives qualified leads with a 42% click-to-conversion rate.
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Innodisk drives 88% new visitor traffic from LinkedIn
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In Touch Networks Matches Up with the Perfect Candidates via Dynamic Ads
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Intellectual Property Office of Singapore (IPOS) exceeds its conversion target by leveraging LinkedIn's precise targeting capabilities.
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IR uses Sponsored Content with Lead Gen Forms to generate leads from a focused target audience.
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iYogi generates 62% of its follower base within three months with Sponsored Content.
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Jabra tunes LinkedIn employees into headphone discounts on LinkedIn
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As the economic impact of the coronavirus crisis became apparent, Jaguar Land Rover (JLR) was looking to boost sales.
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Jeraisy caters to the Work from Home professionals with Lead Generation Ads
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Jive uses a multi-product approach to reach prospects at every stage of the buying cycle.
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LinkedIn Marketing helps Jobvite serve distinct content to various personas and company sizes.
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Johnson & Johnson streams first-ever LIVE weekly COVID-19 news series “The Road to a Vaccine” driving massive engagement on LinkedIn Live
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J.P.Morgan Asset Management successfully re-engages the financial advisor audience by utilizing Sponsored Content, API, the Showcase Page and tailored customer journeys to deliver a consistent stream of relevant actionable content to financial advisors.
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Which social media platform drove the highest click-through rate for Kate Spade? LinkedIn. See how.
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Kinvey generates 38% more leads at a 65% lower cost using Sponsored Content.
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Khoros generates 60% of all qualified leads in ANZ from LinkedIn
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KLM used video ads to target and reach a premium audience.
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Knotch delivers high-value collateral to eager marketers, driving quality leads
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Kurita Group achieves brand awareness uplift by connecting with its global target audience on LinkedIn.
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LaunchDarkly isn’t just a leader in feature management — it’s the first scalable feature management platform. Feature management allows development teams to innovate faster by fundamentally transforming how software is delivered to customers.
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Lemonade Finds Its Sweet Spot by Developing a Community on LinkedIn.
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Lincoln Electric exceeds MQL goals and engages manager-level and above execs.
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Lenovo leverages Sponsored Content to achieve a 17% lift in brand favorability.
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LinkedIn sees a 75% increase in open rates and an 800+% increase in conversions.
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How LinkedSelling Achieves Consistent Volume and Reliability with LinkedIn Lead Gen
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Lombard Odier sees 12% increase in brand favourability leveraging video for Sponsored Content
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London Business School fuels the funnel with multiple ad formats
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Combining LinkedIn Live and LinkedIn Events helped the beauty brand’s showpiece student innovation competition set records and share inspiration in challenging times
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L&T Technology Services leveraged LinkedIn campaigns to generate a $35 million sales funnel
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How global technology company, LTI, used an ABM strategy on LinkedIn to engage a new international audience.
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LucaNet ASEAN achieves 53% conversion rate with Conversation Ads
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Louis Vuitton's live shows conjure extended engagement on LinkedIn
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MainStreet leverages LinkedIn for acquisition, reaching startups with highly engaging, value-driven messaging
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Alliance Manchester Business School Increases Lead Gen Success with Sponsored Content and InMail
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Marketo engages a diverse set of audiences using Sponsored Content and Sponsored InMail.
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Synchronised precision accelerates leads for Maserati.
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Full-funnel LinkedIn strategy delivers material impact for Matmatch
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Mercedes-Benz Case Study
Mercedes-Benz GLB launch campaign on LinkedIn drives impactful full-funnel results.
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MG India achieves its lowest-ever bounce rate with LinkedIn
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Microsoft UK takes ABM to the next level on LinkedIn
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Microsoft leveraged LinkedIn Sponsored InMail to drive large numbers of registrants to an interactive virtual event, while boosting email open rates and cutting CPEA (cost per event action) rates.
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Microsoft drives awareness and engagement among a niche educator audience.
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Microsoft use LinkedIn to prove the power of Surface.
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Microsoft Canada targeted video ads by function and reach the relevant senior decision-makers.
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Microsoft designs a new prospect journey on LinkedIn
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Achieving targeted engagement at scale with LinkedIn Audience Network.
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Mobily: Creative campaign targeted at audience interests gives Mobily’s 5G offering the edge
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LinkedIn helps MoEngage drive marketing qualified leads at scale
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Muck Rack pursues LinkedIn Lead Gen Forms with exceptional success
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Mitsubishi UFJ Financial Group (MUFG) underwent a brand refresh that aligned group entities under a single umbrella brand. MUFG raised awareness of this new brand refresh by utilizing Sponsored Content built around content themes that the brand had identified as key areas of expertise that would be relevant to and resonate with its target audience of global business leaders.
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Munich Re is world-renowned for its reinsurance, primary insurance and insurance-related risk solutions.
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NAB exceeded their regional benchmarks on engagement and CTR using carousel ads
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National Bank sees high engagement and sharp growth in Company Page followers.
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NatWest proves itself the champion of smaller business owners on LinkedIn
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NEC Corporation drives results with LinkedIn at the heart of its unified marketing strategy
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Neuberger Berman generates super-fast returns on LinkedIn
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LinkedIn has been instrumental in helping NerdWallet attract the right talent to build its staff.
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NetBrain says LinkedIn has influenced nearly $4.1 million in new revenue.
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How NICE nurtured objective-beating results on LinkedIn.
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How Round Barn Labs Helped Nextdoor Achieve Stellar ROI on LinkedIn
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Noodle.ai uses LinkedIn sales and marketing solutions to drive 3x better lead gen ROI.
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Nudgestock takes behavioural science global with LinkedIn Live
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How ON24 got results with a strategic, full-funnel approach using LinkedIn
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Customised always-on campaign pinpoints C-level executives all over the world
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How Paessler AG cut cost per lead by 75% on LinkedIn
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Randstad USA grows brand voice around key topics with LinkedIn Articles
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PagerDuty Attributes Sponsored Content Success to LinkedIn's Targeting Capabilities
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Want to fill your marketing funnel? Follow Paycor's example by using LinkedIn Lead Gen Forms.
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Payhawk is the financial solution that combines credit cards, payments, and expenses into a single experience. To support business growth in the United Kingdom, Germany and Spain, Payhawk’s marketing team needs to drive a consistent pipeline of high-quality leads.
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Pepperdine Graziadio Business School planned to utilize a new merit scholarship opportunity in the market to attract new students, but needed an avenue for getting that message across to the right potential candidates, quickly and effectively.
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Percolate uses Sponsored Content to drive quality leads and record engagement rates.
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How Philips translated storytelling into leads on LinkedIn.
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Philips generates 66% of earned media from video for Sponsored Content
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Conversation Ads spark memorable touchpoints for Piaget’s audiences
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How legal transformation company, Plexus, achieved a 20% increase in monthly sales qualified leads.
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How Pure Storage® Amplifies Employee Voices to Propel Page Engagement
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Queen’s School of Business uses LinkedIn to boost traffic, leads, and engagement.
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Red Points grows turnover by 300% using Sponsored Content to promote their disruptive IP protection business
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RedHat uses Sponsored Content and Sponsored InMail to effectively reach and engage IT decision makers
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Full-funnel launch strategy secures 19x ROI for Reed Exhibitions
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Effective ABM with customised content on LinkedIn delivers a 34% higher click-through rate for Refinitiv
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Renault ignites home market advantage on LinkedIn.
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Rohde & Schwarz fills its pipeline at 80% lower cost per lead on LinkedIn
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Sponsored Content helps Sage France seize a moment for payroll software
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Automated Bidding Lowers CPL and Boosts Lead Quality for Sage Intacct
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Immersive video campaign and audience targeting help Saint Laurent return to the fashion show calendar in style
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Salesforce drives “unheard of” organic viewership and engagement with LinkedIn Live
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SAS generates $2.54m in sales pipeline by partnering with LinkedIn Marketing Solutions
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Saskatchewan Ministry of Trade and Export Development & JobsOhio fuel investment attraction with LinkedIn
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Saxo Bank Drives Targeted Engagement in New Markets with Lookalike Audiences
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Stockholm Chamber of Commerce puts top business minds live on LinkedIn
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Schneider Electric used Sponsored Content to reach more than 14,000 C-suite members.
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Thinking beyond the show drives awareness and leads for Schneider Electric
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SCHOTT raises glass consciousness with captivating video stories
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Schouten & Nelissen, the European market leader for professional education, leveraged targeted video ads to drive a 2x increase in click-through to its campaign landing page.
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LinkedIn’s audience segmentation and retargeting capabilities enabled Scorpion Healthcare to engage directly with senior healthcare decision-makers and collect quality leads.
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SDA Bocconi School of Management, a premium Business School that is widely regarded as one of the best in Europe (5th in the European B-School Rankings 2021), piloted a lead generation campaign on LinkedIn.
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Seed Equity uses Dynamic Ads and Sponsored Content to attract startup investors.
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ServiceMax engages active decision makers on LinkedIn with smart targeting tactics
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ServiceNow aces account-based marketing on LinkedIn.
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Secureworks (NASDAQ: SCWX) is a global cybersecurity leader that protects customer progress with Secureworks® Taegis™.
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Shell Catalysts & Technologies
Learn how Shell Catalysts & Technologies uses LinkedIn Marketing Solutions tools to reach a global audience
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Event Ads generate impressive registrations for Signavio’s flagship event
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Simplilearn achieves 40% growth in followers over a 12-week campaign.
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SMEC Builds a Concrete Audience and Employee Engagement on LinkedIn
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Snag engages its target audience and lowers cost per lead
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SnapCap promoted its products and services to small business owners by utilizing Text Ads and Sponsored Content that built engagements beyond single transactions and established long-lasting small business owner relationships.
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How Snowflake tripled event registrations with LinkedIn Lead Gen Forms
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SoSafe is a training provider that specialises in cyber security and data protection. Its platform helps organisations build a security culture and turn employees into active assets against online threats through personalised learning experiences and smart attack simulations.
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Spigit creates an account-based marketing strategy with LinkedIn’s precise targeting and reaches 7X ROI.
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Spredfast uses Sponsored Content to grow lead production by 500%.
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Understand how LinkedIn is a key part of your brand’s media mix, allowing you to reach more of your known audience with the right content through Matched Audiences.
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Streetbees finds global buzz and sweet returns on LinkedIn
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How the world's largest quick-service restaurant chain uses LinkedIn Website Demographics to accurately define, target and convert new corporate customers in ANZ which is the brand's third largest market outside US.
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Sysdig drives greater engagement and faster conversions at a lower cost with hyper-targeted lead generation strategy
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SYTE puts smarter lead generation in the picture on LinkedIn
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Tableau and LinkedIn: Raising the bar for qualified leads with LinkedIn Sponsored Content and Matched Audiences
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How Tableau achieved over 90% lead get form submission rates with LinkedIn’s Conversation Ads
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Talentedge Ropes in Quality Executive Consumers through Precise Targeting on LinkedIn
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talent.io is a new take on tech recruitment. The platform invites tech professionals to create a profile for hiring companies to review and reach out to them directly.
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Talkdesk dials up tremendous ROI gains with targeted Lead Gen Forms
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Talon.One is a leading promotion engine for scaling businesses and enterprises, allowing companies from any industry to flexibly run marketing promotion campaigns with minimal development time and resources.
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Consistent lead quality builds a profitable pipeline for Templafy
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The Blue Book Network® uses Sponsored Content, Display Ads, and Sponsored InMail to maximize registration to regional showcases.
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Thermo Fisher Scientific Elevates Talent Acquisition with Employee Advocacy
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How LinkedIn helps a global software consultancy generate 20X more leads than other platforms combined
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LinkedIn becomes TokBox's most valuable lead generation tool.
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TransparentBusiness Reached the Right Investors on LinkedIn Pre-IPO
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Tsogo Sun uses Linkedin to turn vacant rooms into brand-building opportunities.
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For UiPath, a little more conversation drives a lot more action
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Ultimaker builds the ultimate lead qualification machine on LinkedIn
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Ulysse Nardin demonstrates exquisite timing on LinkedIn
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Union Gas Fuels Its Pipeline with Qualified Leads through Sponsored InMail
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UnitedHealth Group breaks through noise on social media using LinkedIn Articles
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A proven approach for optimised results: Uniper
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Unity deploys LinkedIn ABM strategy to take real-time 3D beyond gaming
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Edtech leader in India combines brand building and demand generation efforts to drive ROI on LinkedIn.
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The U.S. Chamber of Commerce uses Dynamic Ads and Sponsored InMail to draw a sellout crowd.
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Vistage boosts content (and results) with relatable messaging for leaders, executives
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How VMware took control of the digital workspace conversation
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How VMware hit the sweet spot of reach and relevance
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Volvo Car Canada Drives Strong B2C Marketing Results
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William & Mary uses Sponsored Content to reach and engage qualified MBA leads.
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How Walkme Used Sprinklr to Scale Advertising with LinkedIn
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How Telstra Wholesale creates high engagement with a niche business-to-business (B2B) audience on LinkedIn
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Promoting webinars through Sponsored Content delivered a conversion rate of 20%, with attendees for exceeding Wojo's previous in-person gatherings.
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WorkMotion is a global HR platform enabling companies to hire and onboard employees internationally, at the push of a button.
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Xero wins big with a virtual event for small businesses on LinkedIn.
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Yotpo realised the full value of their content assets with LinkedIn.
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Zycus leveraged LinkedIn’s Matched Audiences to precisely target key decision-makers across functions, resulting in 7.4x ROI.
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