7Speaking applies the lessons of smarter lead generation on LinkedIn
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Marketing and advertising case studies from LinkedIn customers
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ABN uses Sponsored Content to promote their ‘Vision on Industries’ campaign to 11 unique audiences.
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ACCIONA shows investors and influencers a different way of doing business
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Collaboration across marketing and sales on LinkedIn helps Adobe deliver consistent, relevant experiences throughout their customer’s journey.
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ADP increases engagement and viral reach with LinkedIn Company Pages.
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Aha!'s Joon Shin shares how his company has built trust by sharing useful content.
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Targeted distribution of thought-leadership content in Arabic has helped a diversified technology business transform.
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American International Group changed its brand perception and raised awareness of its products by using Sponsored Content, InMail and Display to share interesting, topical content in bite-sized portions.
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The AICPA LinkedIn Group drives 40% growth in membership.
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Ansarada uses LinkedIn to reach finance decision makers online
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American Express, in Australia, leveraged Sponsored Content, InMail and Dynamic Ads to deliver an ambitious acquisition strategy allowing them to raise awareness of their small business funding.
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Uncovering Engaged Audiences for Audi USA
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AMFI leveraged LinkedIn's insight-backed audience strategy to generate high engagement from the audience they truly cared about.
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Automation Anywhere extends massive awareness to new products with LinkedIn Live
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How marketing automation company, Autopilot, earned 500+ quality leads in 3 months.
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Audi super-charges awareness for the e-tron and carbon neutral driving
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Audi MENA builds a smarter lead generation engine on LinkedIn
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How Bacula tapped a new pipeline of leads on LinkedIn
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How Baume & Mercier found more Moments of Success on LinkedIn.
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Beroe Inc. leverages LinkedIn to launch the world's first on-demand procurement intelligence platform
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Bizible uses LinkedIn’s Marketing API to accurately report ROI data to their B2B marketing clients, helping them optimize ad spend and save time.
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Blackbaud engages key decision makers on LinkedIn with RollWorks’ ABM Solution
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BlackLine drives webinar resgistrations with Sponsored InMail and increases markerting engagement with Sponsored Content.
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BlackRock effectively engaged with the sophisticated investor audience by using Sponsored Content to streamline messaging, reaching the right clients with the most relevant content.
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How BNP Paribas set the finance agenda on LinkedIn.
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Compared to other social platforms, LinkedIn Sponsored Content drives 5x more social interactions for BT Financial Group
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Bynder generates high-quality leads faster with Lead Gen Forms
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CA Technologies uses Dynamic Ads to deliver higher quality leads at a lower cost.
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CA Technologies Executes Exemplary Content Strategy on LinkedIn
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How LinkedIn Insights illuminated content strategy for Caverion Germany
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CBRE uses Sponsored InMail to deliver personalized content to a new, active audience, and increase engagement and conversions.
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Callaway Golf raises brand awareness with “Hit the Links” campaign on LinkedIn.
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Chase raised awareness of its Mission Main Street Grants program to small business owners by leveraging a multi-product strategy of Sponsored Content, Onsite Display, Network Display, blog post published on LinkedIn and an email that reached nearly one million small business owners within LinkedIn’s network.
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A specific, targeted approach drives down CPLs by 42% for global software and solution-based start-up, Circle In
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Cisco Canada Lowers Lead Generation Costs with LinkedIn Marketing Solutions
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Cisco connects to needs-driven nurturing with Conversation Ads
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A Multi-product Strategy on LinkedIn Helps CleverTap Achieve 3x Engagement
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How LinkedIn filled the Comarch business pipeline two years ahead of schedule
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ConnectWise uses LinkedIn conversion tracking to optimize performance and drive leads.
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Cornerstone used Sponsored Content and conversion tracking to drive engagement throughout the funnel and cut cost per lead (CPL).
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Optimized targeting generates high-quality leads for Corporate Visions
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Cotton Incorporated embraces LinkedIn carousel ads and drives engagement.
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CPA Australia drives brand engagement and builds followers with Sponsored Content
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How CreditStacks drives growth on LinkedIn with outstanding cost efficiency
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Dassault Systèmes boosts conversion rates with LinkedIn carousel ads.
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Integrating sales and marketing to fire up the funnel on LinkedIn for Dassault Systemes France
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Dentsu Aegis doubles share of voice with LinkedIn Live from Cannes
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Design Pickle drives $1.8M in revenue with SMB-focused LinkedIn campaign
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DDI proves LinkedIn’s ability to drive leads at a positive ROI.
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Dockers® takes to LinkedIn to prove you don’t need a suit
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Domo taps the power of virtual events with more than 12,000 attendees, including on LinkedIn
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Duke University achieves unprecedented conversion rates using Sponsored InMail.
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Eastspring Investments used Dynamic Ads and Sponsored Content to successfully grow its follower base by 20%.
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Investing in LinkedIn targeting transforms ROI for École polytechnique.
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eCornell Educates and Engages through Balanced Approach on LinkedIn
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eDataSource shifts to a CPC model with Sponsored Content and generates 30% more high-quality conversions.
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EHS Insight uses Sponsored Content to generate leads and establish credibility with a new target audience.
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Message Ads open up conversations with potential students for Esade
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Forward thinking and understanding help ESCP Europe make the grade.
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LinkedIn transforms lead generation in a tight timeframe for ESSCA.
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Learn how the EC brings investment and opportunity together on LinkedIn.
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Synchronising brand building and lead generation on LinkedIn has transformed ROI for the business software provider
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FireEye improves conversions and drives a dramatic decrease in CPL with LinkedIn conversion tracking.
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How First Finance Institute is Scoring High by Using LinkedIn to Engage Prospective Learners
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Finkelman Immigration Law Taps the Power of Organic LinkedIn Content for SMBs
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Florida International University Online uses LinkedIn to boost enrollment in niche professional programs.
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Genesys develops and optimizes its account-based marketing strategy with LinkedIn targeting and thought leadership Sponsored Content, yielding 60% more net new leads.
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Gimmonix drives more conversions with lower CPLs using a focused LinkedIn approach
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A new concept in networking, built through the power of Sponsored InMail
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Gong.io Skyrockets its LinkedIn Page Following with a Three-Pronged Approach
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HCL establishes brand presence and build community through thought leadership on LinkedIn
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HelloGbye uses LinkedIn to connect with high-quality B2C leads in a professional space.
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Highfive dramatically impacts lead conversion and cross-channel lift.
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How Hired sparks open dialogues with job seekers through Conversation Ads
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Hiscox connects with an entrepreneurial target audience to strengthen their market presence using Sponsored Content and the LinkedIn Audience Network.
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Holiday Inn Express® injects humor into conversations using Sponsored Content.
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Housing.com acquires over 100,000 followers on their Company Page within three months.
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Localising content multiplies value for HSBC.
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HSBC uses Sponsored Content to drive 40,000+ interactions and attract 3750+ followers.
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HubSpot drives high-quality leads with Sponsored Content in the LinkedIn feed.
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How LinkedIn and Bombora Provided a More Intelligent Targeting Option for IBM’s Watson Analytics
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ICF leverages LinkedIn to drive awareness and increase membership.
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ICICI Bank, in India, leveraged Sponsored Content to successfully deliver a highly targeted thought leadership campaign that further expanded their reach and market share, in particular with high net worth individuals and young working professionals.
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How real relevance built a bigger business for Informa.
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Info-Tech rebuilds its SEM strategy with Sponsored Content and drives qualified leads with a 42% click-to-conversion rate.
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In Touch Networks Matches Up with the Perfect Candidates via Dynamic Ads
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IR uses Sponsored Content with Lead Gen Forms to generate leads from a focused target audience.
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iYogi generates 62% of its follower base within three months with Sponsored Content.
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Jabra tunes LinkedIn employees into headphone discounts on LinkedIn
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Jive uses a multi-product approach to reach prospects at every stage of the buying cycle.
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LinkedIn Marketing helps Jobvite serve distinct content to various personas and company sizes.
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J.P.Morgan Asset Management successfully re-engages the financial advisor audience by utilizing Sponsored Content, API, the Showcase Page and tailored customer journeys to deliver a consistent stream of relevant actionable content to financial advisors.
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Which social media platform drove the highest click-through rate for Kate Spade? LinkedIn. See how.
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Kinvey generates 38% more leads at a 65% lower cost using Sponsored Content.
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KLM used video ads to target and reach a premium audience.
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Lemonade Finds Its Sweet Spot by Developing a Community on LinkedIn.
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Giving content the lead transforms pipeline value for Lenovo Europe.
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Lenovo leverages Sponsored Content to achieve a 17% lift in brand favorability.
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Lincoln Electric exceeds MQL goals and engages manager-level and above execs.
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LinkedIn sees a 75% increase in open rates and an 800+% increase in conversions.
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How LinkedSelling Achieves Consistent Volume and Reliability with LinkedIn Lead Gen
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Lombard Odier sees 12% increase in brand favourability leveraging video for Sponsored Content
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L&T Technology Services leveraged LinkedIn campaigns to generate a $35 million sales funnel
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LucaNet ASEAN achieves 53% conversion rate with Conversation Ads
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Macquarie University targets prominent alumni via LinkedIn
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Alliance Manchester Business School Increases Lead Gen Success with Sponsored Content and InMail
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Marketo engages a diverse set of audiences using Sponsored Content and Sponsored InMail.
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Marriott Events Asia uses a full funnel marketing strategy to deliver value adding content to inspire event planners and successfully drive cost per lead down by 35%
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Synchronised precision accelerates leads for Maserati.
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Full-funnel LinkedIn strategy delivers material impact for Matmatch
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MG India achieves its lowest-ever bounce rate with LinkedIn
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Microsoft leveraged LinkedIn Sponsored InMail to drive large numbers of registrants to an interactive virtual event, while boosting email open rates and cutting CPEA (cost per event action) rates.
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Microsoft drives awareness and engagement among a niche educator audience.
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Microsoft use LinkedIn to prove the power of Surface.
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Microsoft Canada targeted video ads by function and reach the relevant senior decision-makers.
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Microsoft designs a new prospect journey on LinkedIn
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Mirae Assets Global Investments takes advantage of LinkedIn to expand their global footprint
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Mitsubishi UFJ Financial Group (MUFG) underwent a brand refresh that aligned group entities under a single umbrella brand. MUFG raised awareness of this new brand refresh by utilizing Sponsored Content built around content themes that the brand had identified as key areas of expertise that would be relevant to and resonate with its target audience of global business leaders.
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NAB exceeded their regional benchmarks on engagement and CTR using carousel ads
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NAB reached small and medium business decision makers through an always-on approach to content marketing via LinkedIn
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National Bank sees high engagement and sharp growth in Company Page followers.
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NBC Congress Centre reaches 1.2 million LinkedIn users.
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NEC Corporation drives results with LinkedIn at the heart of its unified marketing strategy
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LinkedIn has been instrumental in helping NerdWallet attract the right talent to build its staff.
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NetBrain says LinkedIn has influenced nearly $4.1 million in new revenue.
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How Round Barn Labs Helped Nextdoor Achieve Stellar ROI on LinkedIn
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How NICE nurtured objective-beating results on LinkedIn.
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Nissan Motor India uses LinkedIn to generate leads via Sponsored InMail campaigns
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Noodle.ai uses LinkedIn sales and marketing solutions to drive 3x better lead gen ROI.
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Netherlands’ Open University scores top marks with Sponsored Content.
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How Paessler AG cut cost per lead by 75% on LinkedIn
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PagerDuty Attributes Sponsored Content Success to LinkedIn's Targeting Capabilities
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Want to fill your marketing funnel? Follow Paycor's example by using LinkedIn Lead Gen Forms.
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Pepperdine Graziadio Business School planned to utilize a new merit scholarship opportunity in the market to attract new students, but needed an avenue for getting that message across to the right potential candidates, quickly and effectively.
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Precision intervention drives double-digit conversion rate for Philips.
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Percolate uses Sponsored Content to drive quality leads and record engagement rates.
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Targeted content helped Philips build healthy content communities.
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How Philips translated storytelling into leads on LinkedIn.
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Philips generates 66% of earned media from video for Sponsored Content
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How legal transformation company, Plexus, achieved a 20% increase in monthly sales qualified leads.
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How Pure Storage® Amplifies Employee Voices to Propel Page Engagement
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Queen’s School of Business uses LinkedIn to boost traffic, leads, and engagement.
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RedHat uses Sponsored Content and Sponsored InMail to effectively reach and engage IT decision makers
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Red Points grows turnover by 300% using Sponsored Content to promote their disruptive IP protection business
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Full-funnel launch strategy secures 19x ROI for Reed Exhibitions
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Effective ABM with customised content on LinkedIn delivers a 34% higher click-through rate for Refinitiv
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Reliance Mutual Fund multiplies users and shows strong brand presence using LinkedIn
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Renault ignites home market advantage on LinkedIn.
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Replicon sees a 48% open rate with Sponsored InMail and builds its brand with Sponsored Content.
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Ricoh attains new followers and greater engagement using Sponsored Content and banner Display Ads.
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Learn how Sage drove open rates of over 50% and click-to-lead conversion rates of 39% by talking directly to the needs of SMBs.
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Sponsored Content helps Sage France seize a moment for payroll software
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Automated Bidding Lowers CPL and Boosts Lead Quality for Sage Intacct
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Salesforce drives “unheard of” organic viewership and engagement with LinkedIn Live
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Saxo Bank Drives Targeted Engagement in New Markets with Lookalike Audiences
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Schneider Electric used Sponsored Content to reach more than 14,000 C-suite members.
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Schouten & Nelissen, the European market leader for professional education, leveraged targeted video ads to drive a 2x increase in click-through to its campaign landing page.
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LinkedIn’s audience segmentation and retargeting capabilities enabled Scorpion Healthcare to engage directly with senior healthcare decision-makers and collect quality leads.
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Seed Equity uses Dynamic Ads and Sponsored Content to attract startup investors.
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ServiceMax engages active decision makers on LinkedIn with smart targeting tactics
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ServiceNow aces account-based marketing on LinkedIn.
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Helping Shell tackle energy’s big issues with a human face.
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Simplilearn achieves 40% growth in followers over a 12-week campaign.
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Sitecore triples webinar audience with LinkedIn Sponsored InMail
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SMEC Builds a Concrete Audience and Employee Engagement on LinkedIn
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Snag engages its target audience and lowers cost per lead
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SnapCap promoted its products and services to small business owners by utilizing Text Ads and Sponsored Content that built engagements beyond single transactions and established long-lasting small business owner relationships.
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Spigit creates an account-based marketing strategy with LinkedIn’s precise targeting and reaches 7X ROI.
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Spredfast uses Sponsored Content to grow lead production by 500%.
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How the world's largest quick-service restaurant chain uses LinkedIn Website Demographics to accurately define, target and convert new corporate customers in ANZ which is the brand's third largest market outside US.
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SYTE puts smarter lead generation in the picture on LinkedIn
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Tableau and LinkedIn: Raising the bar for qualified leads with LinkedIn Sponsored Content and Matched Audiences
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Talentedge Ropes in Quality Executive Consumers through Precise Targeting on LinkedIn
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Talkdesk dials up tremendous ROI gains with targeted Lead Gen Forms
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TCS Digital Software & Solutions Group engages decision makers using Sponsored Content.
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Consistent lead quality builds a profitable pipeline for Templafy
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Telstra uses LinkedIn to develop and maintain a thriving alumni community
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The Blue Book Network® uses Sponsored Content, Display Ads, and Sponsored InMail to maximize registration to regional showcases.
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Thermo Fisher Scientific Elevates Talent Acquisition with Employee Advocacy
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University of Queensland Business School targets business professionals at scale
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TIAS successfully use Sponsored InMail to target students across international borders.
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How TIAS took its brand to where decisions are made.
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LinkedIn becomes TokBox's most valuable lead generation tool.
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Toshiba enjoys content marketing success with their LinkedIn Showcase Page and Slideshare channels.
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Tsogo Sun uses Linkedin to turn vacant rooms into brand-building opportunities.
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Commitment to content energises brand awareness for Total.
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For UiPath, a little more conversation drives a lot more action
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Ulysse Nardin demonstrates exquisite timing on LinkedIn
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Union Gas Fuels Its Pipeline with Qualified Leads through Sponsored InMail
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A proven approach for optimised results: Uniper
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Van Heusen engages fashionable professionals with innovative marketing campaigns on LinkedIn
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Unit4 used Sponsored Content to connect their content with the right audience.
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The U.S. Chamber of Commerce uses Dynamic Ads and Sponsored InMail to draw a sellout crowd.
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How Vision Critical scaled digital to support ABM strategies
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Volvo Car Canada Drives Strong B2C Marketing Results
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William & Mary uses Sponsored Content to reach and engage qualified MBA leads.
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How Telstra Wholesale creates high engagement with a niche business-to-business (B2B) audience on LinkedIn
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Yotpo realised the full value of their content assets with LinkedIn.
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Ziggo’s engaging stories drive inspiring results on LinkedIn.
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YouMoveMe uses Sponsored Content and Sponsored InMail to drive prospects to their website.
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Zurich, a leading global insurance provider, sees a 73% increase in engagement and click-throughs with Sponsored Content.
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(VIDEO) Zurich looks to LinkedIn to share thought leadership content with C-Level decision makers.
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Zycus leveraged LinkedIn’s Matched Audiences to precisely target key decision-makers across functions, resulting in 7.4x ROI.
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