Storykit executed a highly localised, full-funnel marketing strategy tailored to the US market.
- The marketing team worked closely with their sales team to bring their Ideal Customer Profile (ICP) onto LinkedIn to build a custom campaign audience.
- As US is a large and hypercompetitive market, they used a refined targeting strategy to focus on metropolitan areas with greater concentrations of their target audience for budget efficiency.
- The target audience was then brought on a full-funnel journey from awareness to consideration and conversion.