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Agos is a leading consumer lending company in Italy. Operating on a B2C and B2B2C model, it offers financial solutions to consumers through a wide network of branches and partner companies. Its salesforce traditionally engaged these partner companies, in person, at face-to-face meetings. When the COVID-19 pandemic made this impossible, the company responded with impressive speed by creating Agos Partner — a digital-first, content-driven B2B communications channel.

“We created Agos Partner as a way to rebalance the human contact that was lost as a result of the pandemic. Our goal is to keep our partners engaged, reinforce our brand and stay close to the market. With LinkedIn being the natural gathering place for B2B professionals, it makes sense to nurture our digital community there.”

Alessio Cacciatori
Head of Trade Marketing, Agos

Results

When Agos started working with LinkedIn Marketing Solutions, its goal was to acquire 4,000 followers in 12 months.

It achieved this in two-thirds of the time, effectively doubling its follower count in eight months. Beyond the absolute growth in numbers, Agos was also pleased with the quality of its new followers — 59% of them were senior decision makers, far exceeding the benchmark of 35%.

Agos is a leading consumer lending company in Italy. Operating on a B2C and B2B2C model, it offers financial solutions to consumers through a wide network of branches and partner companies. This includes agreements, often exclusive, with over 20,000 selling points and important commercial brands like IKEA and Mondo Convenienza in home furnishings, Unieuro in consumer electronics as well as Suzuki, Honda and Piaggio in the automotive industry.
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Headquarters: Milan, Italy | No. of Employees: 1,001 – 5,000 | Industry: Financial Services

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