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Money20/20 Middle East doubles conference registrations with a multi-format event strategy on LinkedIn

Money20/20 Middle East, a world-class fintech event from premier organizers Tahaluf, partnered with LinkedIn to drive event awareness, engagement, and attendance using Thought Leader Ads, Image Ads, Video Ads, Document Ads, and Sponsored Messaging

The Product 

Thought Leader Ads and a strategic mix of ad formats to drive awareness & registrations for an in-person conference.

Product Success: With LinkedIn’s precise targeting and the strategic use of a variety of Sponsored Content and Sponsored Messaging ad formats, Money20/20 Middle East reached a qualified audience, promoted thought leadership, and drove registrations for their event.



The Goal 

 

Drive event awareness & attendance among key decision-makers

Money20/20 Middle East is a premier fintech event where banks, regulators, startups, investors, and Big Tech converge to discuss the future of money and finance. Key objectives ahead of the event:
 

  • Build trust and awareness for this brand in the region

  • Drives registrations among a highly qualified audience 

  • Source exhibitor leads for the event

 

The Challenge

Turn awareness into excitement & event growth

Money20/20 Middle East is an annual, in-person fintech event based in Riyadh, Saudi Arabia with over 38,000 visitors and 450 brands in attendance. A successor to Tahaluf’s previous fintech event, Money20/20 Middle East sought to grow this event substantially in the region:

 

  • Increase registrations and attendance 

  • Increase engagement from target audiences

  • Increase exhibitor interest

 


 

The Result

Money20/20 Middle East is now the largest fintech event in the Middle East and the second largest in the world with the help of LinkedIn.
  • +104% Increase in registration year-over-year
  • +102% Increase in exhibitor leads year-over-year
  • +16% Increase in click-through rate year-over-year



Money 2020 logo

About
 

Tahaluf is rewriting the events playbook. Its purpose is transformative, its DNA digital, and its ambition unprecedented – capturing the pioneering spirit of Vision 2030. Tahaluf will bring together vibrant communities from global industries through extraordinary in-person events and digital platforms. Tahaluf is bringing world-class events to Saudi Arabia and helping contribute to the Kingdom becoming a global events hub.

INDUSTRY: Events

NO. OF EMPLOYEES: <1000

HQ LOCATION: Riyadh, Saudi Arabia

“Using the right combination of messaging, ad formats, and timing, our LinkedIn ad campaigns delivered above and beyond, and set the benchmark for future Tahaluf events” 

 

Gibran Romero

Eoghan O Searcoid


 Digital Marketing Manager, Paid Performance Lead, Tahaluf

 

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