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NowToBizness logo

Marketing to sales professionals at 86% lower cost per lead

NowToBizness is the first educational and business ecosystem that is transforming the world of sales by equipping learners with distilled, practical knowledge on sales, negotiation, strategy, business, communication, and more. Pitched as a transformative learning experience, NowToBizness uses LinkedIn to reach, nurture and convert a well-defined target audience.

The Results

NowToBizness’s always-on campaigns on LinkedIn are contributing to their business objectives by delivering quality leads. Compared to industry benchmarks, they achieved:

86%

Lower cost-per-lead

1.75x

Lead Gen Form completion rate

3x

Clickthrough rate

Objective

  • As a relatively young company established in 2020, NowToBizness needs to drive quality leads for its sales training programs.
  • It needs to engage and nurture a specific audience of experienced sales professionals with the intention of upskilling themselves.

Solution

  • NowToBizness defined its audience in many ways, using job function, member skills, years of experience, LinkedIn Groups, traits (open to education) and more to find the best performing audience.
  • It served a brand film at the top of the funnel to create awareness and offered a free training session at the bottom of the funnel, using Lead Gen Forms to capture quality leads.

Case study – NowToBizness

  1. Investing in brand: NowToBizness invested in a high production value brand film to stand out from the competition and establish credibility.

  2. Ensuring message-product fit: NowToBizness tested different targeting combinations to identify the ideal audience for its sales training offer, then offered them a valuable resource in exchange for lead information.

Do business where business is done. Start by growing your brand on LinkedIn.

NowToBizness
is the first training and business ecosystem that is transforming the world of sales. The company teaches negotiation, strategy, business, communication, among other superpowers, to help sales professionals impact the world.

Download customer story
NowToBizness logo

Headquarters:

Alicante, Spain

No. of Employees:

11 – 50

Industry:

E-Learning Provider

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