How Alaan achieved a 56% CPL reduction with LinkedIn Ads and Factors.ai
- 56% decrease in CPL after implementing Factors.ai’s Conversions API thanks to enhanced tracking of both online and offline conversions.
- Better campaign targeting and performance thanks to accurate conversion tracking through the sales funnel.
- As a FinTech company in corporate finance, Alaan needed to establish credibility with key buyers - CFOs and finance leaders - who demand strong proof before considering new providers.
- LinkedIn ad campaigns showed promise, but without clear attribution data, justifying ad spend was challenging.
- While Alaan tracked leads from initial engagement to conversion, the team sought greater clarity around how LinkedIn ads contributed to down funnel outcomes like opportunities and deals.
- Alaan’s marketing team knew they needed better insights – data that would not only prove their efforts were working but also guide smarter campaign decisions.
- Alaan easily implemented the Factors.ai Conversions API integration with LinkedIn Ads, allowing them to improve reporting accuracy by combining online and offline conversions - like opportunities and signed deals from their CRM.
- With this improved attribution, Alaan built predictive audiences to reach CFOs, finance directors, and key influencers, targeting the full buying committee with greater precision.
- Thanks to full- funnel data in hand from Factors.ai, Alaan continuously refined their LinkedIn strategy, running a blend of Thought Leadership Ads, brand awareness campaigns, and lead generation efforts.
