Ad formats

Alaan, a fast-growing corporate card and spend management platform, leveraged LinkedIn Ads and Factors.ai’s Conversions API integration to gain greater insight into their campaign performance and prove ROI. The conversion data validated their marketing strategy, and the insights helped optimize campaigns, resulting in Alaan achieving a 56% reduction in Cost Per Lead (CPL), proving the business case for doubling their LinkedIn Advertising budget based on data-driven decisions.

Results: Proving ROI and scaling with confidence

56% decrease in CPL after implementing Factors.ai’s Conversions API thanks to enhanced tracking of both online and offline conversions.
Better campaign targeting and performance thanks to accurate conversion tracking through the sales funnel.

56%

decrease in Cost Per Lead (CPL) after implementing Factors.ai’s CAPI

Challenge: Solving the ROI Puzzle

As a FinTech company in corporate finance, Alaan needed to establish credibility with key buyers - CFOs and finance leaders - who demand strong proof before considering new providers.
LinkedIn ad campaigns showed promise, but without clear attribution data, justifying ad spend was challenging.
While Alaan tracked leads from initial engagement to conversion, the team sought greater clarity around how LinkedIn ads contributed to down funnel outcomes like opportunities and deals.
Alaan’s marketing team knew they needed better insights – data that would not only prove their efforts were working but also guide smarter campaign decisions.

Solution: Unlocking performance marketing with LinkedIn + Factors.ai

Alaan easily implemented the Factors.ai Conversions API integration with LinkedIn Ads, allowing them to improve reporting accuracy by combining online and offline conversions - like opportunities and signed deals from their CRM.
With this improved attribution, Alaan built predictive audiences to reach CFOs, finance directors, and key influencers, targeting the full buying committee with greater precision.
Thanks to full- funnel data in hand from Factors.ai, Alaan continuously refined their LinkedIn strategy, running a blend of Thought Leadership Ads, brand awareness campaigns, and lead generation efforts.