Alaan Factors ai
  • 56% decrease in CPL after implementing Factors.ai’s Conversions API thanks to enhanced tracking of both online and offline conversions.

  • Better campaign targeting and performance thanks to accurate conversion tracking through the sales funnel.
Results
Challege
  • As a FinTech company in corporate finance, Alaan needed to establish credibility with key buyers - CFOs and finance leaders - who demand strong proof before considering new providers. 

  • LinkedIn ad campaigns showed promise, but without clear attribution data, justifying ad spend was challenging.

  • While Alaan tracked leads from initial engagement to conversion, the team sought greater clarity around how LinkedIn ads contributed to down funnel outcomes like opportunities and deals.

  • Alaan’s marketing team knew they needed better insights – data that would not only prove their efforts were working but also guide smarter campaign decisions.

 

  • Alaan easily implemented the Factors.ai Conversions API integration with LinkedIn Ads, allowing them to improve reporting accuracy by combining online and offline conversions - like opportunities and signed deals from their CRM.

  • With this improved attribution, Alaan built predictive audiences to reach CFOs, finance directors, and key influencers, targeting the full buying committee with greater precision.

  • Thanks to full- funnel data in hand from Factors.ai, Alaan continuously refined their LinkedIn strategy, running a blend of Thought Leadership Ads, brand awareness campaigns, and lead generation efforts.
Solutions
Pankaj Suresh