Factors.AI
Analytics and Attribution tool for LinkedIn Ads. Drill infinitely into your data and measure the true ROI of your marketing campaigns.
Learn more about Factors.AI
Factors.AI is a B2B Marketing Analytics and Revenue Attribution platform. Connect all your marketing touchpoints to a single source of truth. With Factors.AI you can reduce CAC, improve ROI & accelerate revenue!
Make the most of marketing with Factors.AI.
How Factors.AI and LinkedIn work together
Factors.AI's integration with LinkedIn offers full visibility on which accounts are viewing your LinkedIn ads, clicking on it, and how this leads to conversions. You can now identify RoAS of every campaign, compare performance week on week & get AI powered insights for all your marketing efforts. Connect your LinkedIn Account with Factors.AI to track all leads, tie it with revenue data and attribute them to the right campaigns. Decode customer journey, optimize marketing ROI, and drive revenue.
Benefits
• Campaign Driven Revenue: Understand what campaign groups and campaigns are driving Leads, Pipeline and Revenue using multiple attribution model.
• Visualise Ads: Analyze the impact of all your Ads data with a range of visualization like Bar Charts, Funnels, Stacked Columns etc.
• Influence Attribution: Check the correlation and causation of how LinkedIn Ads are influencing other marketing channels and vice versa.
• All in one: Collate spends data from LinkedIn and other channels in a single place to manage and optimize all marketing efforts inside Factors.AI.
• Certified Conversions Partner: Pass back a range of conversion data to refine and scale campaigns via LinkedIn Conversions API.
• Factors.AI’s integration with LinkedIn Ads allows you to fetch clicks, impressions, spends at a campaign group / campaign level including the companies who just viewed your Ads!
• Users can integrate multiple LinkedIn Ads Accounts by successfully signing into LinkedIn and then selecting which ads accounts they want to integrate with Factors.
• The data will be in Factors the next day post integration for the past 30 days and going forward.
Earned badges
LinkedIn Certified
Details
Visit Factors.AI website
Region Support
• Americas
• Asia Pacific
Specialties
• Reporting & ROI
• Signals
• Audiences
Service Model
• Self-Serviced
• Managed
Pricing Model
Subscription
Resources
• Implementation Guide
• Rocketlane case study
• Alaan case study
• Conversions API integration guide
• Guide to attribution
Privacy Policy
• Factors.AI Privacy Policy
"Factors.AI combines data from marketing tools, ad platforms, CDPs, and CRMs to create a single data stream. This helps us analyze visitor behavior on our website and identify which channels are driving engagement and conversions."
Aquibur Rahman
CEO, Mailmodo
Monitor marketing and revenue
No more data silos and rigid reporting. Track metrics across campaigns, website and CRM at a single place.
Customer journeys and users
User and account timelines, flexible funnels, powerful attribution models, custom KPIs and more.
Marketing efforts and ROI
Up your marketing game with AI-powered insights on what’s helping and hurting conversions to improve ROI.
Identify website visitors
Identify who your audience is and their website engagement to unlock easy revenue and scale ABM efforts.
Integrates with these products or features
Platform:
Campaign Manager
Ad Formats:
Message Ads
Conversation Ads
Video Ads
Text Ads
Single-Image Ads
Dynamic Ads
Carousel Ads
Event Ads
Lead Gen Forms
Spotlight Ads
Follower Ads
Features:
Lead Gen Forms
Account Targeting
Retargeting
LinkedIn Insight Tag
Online Conversions
Account Reporting
Get started with LinkedIn and Factors.AI