The Sophisticated Marketer's Guide to LinkedIn
A unique combination of Sponsored Content and Message Ads directed at the global healthcare industry created awareness and drove viewership throughout the series. Both of Johnson & Johnson’s ad campaigns consistently surpassed benchmarks and helped drive the show’s success.
About Johnson & Johnson
Johnson & Johnson is the largest and most broadly based healthcare company in the world. They're producing life-changing breakthroughs every day, and have been for the last 130 years. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of their team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing.