Introducing the ultimate Sponsored Content lead generation guide.

Since launching the product in July 2013, we have gathered insights on what works and doesn’t work for marketers using Sponsored Content, and have compiled those insights into a valuable new resource for you.

This guide was written for you, the content marketer who wants to learn how to use LinkedIn for lead generation. Get ready to discover how Sponsored Content can deliver your content directly to the exact professionals you need to reach, in a place where they’re already interacting with professional content.

Download our lead generation eBook and learn:

  • Why social media drives leads
  • How to drive quality leads with Sponsored Content in four easy steps
  • The types of content that work best for driving leads on LinkedIn
  • Best practices for messaging, visuals and targeting for your Sponsored Content campaigns
  • How to track and optimize the elements of your campaign for maximum effectiveness