Introducing the Sophisticated Marketer's Guide to LinkedIn

The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.

The Definitive Guide for Marketing on LinkedIn.

Get ready to take your marketing to the next level and discover the vast opportunities that await – increase awareness, influence perception, generate and nurture leads, and ultimately drive revenue with products that impact every stage of your funnel.

Download our guide and discover:

  • How to expand the reach of your content marketing strategies using LinkedIn to share relevant and targeted content to the world's professionals.
  • The changing buyer-seller relationship and how marketers need to adapt to face this new challenge.
  • New ways to reach professional audiences, nurture prospects and acquire customers across a network of business and professional publishers.
  • How to get your content in front of your target audience with rich display ads and highly-targeted text ads.
  • Cutting edge best practices and tactics for leveraging Company Pages, Showcase Pages, Sponsored Updates, LinkedIn Groups and SlideShare as part of a fully integrated marketing strategy.

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