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Illustration of an individual standing and working on their computer surrounding by money and graphs.
Illustration of a budget check list, a calculator, and money.
  • Determine whether to increase or decrease their budgets to maximize future sales growth.
  • Reallocate budgets from strategies that didn't achieve desired results to more ROI-positive marketing strategies.
  • Assess the effectiveness of current marketing strategies and identify areas for improvement in order to optimize future campaigns.

 
  • Inaccurate sales projections: Causing them to fall short on earnings if some portion of the sale isn't allocated toward essential parts of the business – making the ROI not as high as it seems
  • Future cash flow problems: Resulting in the need to make unexpected employee headcount or budget cuts because of lost resources or overspending
  • Miscalculated unit economics: Impacting their break-even point and gross margin forecasts which also impact their cash flow and overall financial planning
Illustration of projection graphs and a magnifying glass.
Illustration of an individual standing next to a clipboard and calculator.

 
Illustration of two individuals standing and having a conversation.
Illustration of documents and a magnifying glass.

 
Illustration of an individual sitting on a stool and working on their laptop.
Maximizing Marketing Budgets with ROI Analysis | LinkedIn Ads
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Illustration of an individual standing and working on their computer surrounding by money and graphs.
Illustration of a budget check list, a calculator, and money.
  • Determine whether to increase or decrease their budgets to maximize future sales growth.
  • Reallocate budgets from strategies that didn't achieve desired results to more ROI-positive marketing strategies.
  • Assess the effectiveness of current marketing strategies and identify areas for improvement in order to optimize future campaigns.

 
  • Inaccurate sales projections: Causing them to fall short on earnings if some portion of the sale isn't allocated toward essential parts of the business – making the ROI not as high as it seems
  • Future cash flow problems: Resulting in the need to make unexpected employee headcount or budget cuts because of lost resources or overspending
  • Miscalculated unit economics: Impacting their break-even point and gross margin forecasts which also impact their cash flow and overall financial planning
Illustration of projection graphs and a magnifying glass.
Illustration of an individual standing next to a clipboard and calculator.

 
Illustration of two individuals standing and having a conversation.
Illustration of documents and a magnifying glass.

 
Illustration of an individual sitting on a stool and working on their laptop.
Illustration of two individuals, one standing while the other is sitting, having a conversation.