What you can do with LinkedIn conversion tracking
Understand your advertising ROI
Measure the true value you’re getting from your advertising on LinkedIn on desktop and mobile, including return on ad spend, cost per conversion, and conversion rate — all using analytics right inside LinkedIn Campaign Manager.
Optimize for the results that matter
See which campaigns, ads, and audiences are driving leads for your business. Use this information to optimize your creative, targeting, offers, and more, without ever having to leave Campaign Manager.
Get up and running with conversion tracking in five easy steps
1. Choose where you want to track conversions
This is usually your company’s website.
Simply enter your high-level domain. You'll be able to track conversions on any part of your site, including subdomains.
2. Add the LinkedIn Insight Tag to your website
Installing the tag on your site takes just a few minutes, and you only need to do it once.
3. Create a conversion action
An action is a rule that tells LinkedIn which events you want to count as a conversion, like when someone fills out a form on your website.
4. Add your conversion action to a campaign
Once you add an action, you can start recording conversions from that campaign.
You can add as many actions as you like to each campaign.
5. Measure your conversion performance with built-in analytics
As your campaign runs, you can monitor your conversion results in Campaign Manager. Use the data to optimize your campaigns.
LinkedIn conversion tracking success stories
“Conversion tracking makes it easy for me to see which campaigns are working and how I can optimize spend.”
Digital Marketing Manager
“LinkedIn conversion tracking lets us optimize our campaigns in real time. We have easily been able to adjust our programs based on the metrics that matter most.”
Sr. Manager for Search, Paid Social & Nurture
“LinkedIn conversion tracking is the key metric I use when thinking about how to optimize our campaigns—and it clearly shows our LinkedIn campaign performance is almost too good to be true.”