Understand your advertising ROI
Measure the true value you’re getting from your advertising on LinkedIn on desktop and mobile, including return on ad spend, cost per conversion, and conversion rate — all using analytics right inside LinkedIn Campaign Manager.
Optimize for the results that matter
See which campaigns, ads, and audiences are driving leads for your business. Use this information to optimize your creative, targeting, offers, and more, without ever having to leave Campaign Manager.
This is usually your company’s website.
Simply enter your high-level domain. You'll be able to track conversions on any part of your site, including subdomains.
Installing the tag on your site takes just a few minutes, and you only need to do it once.
Once you add an action, you can start recording conversions from that campaign.
You can add as many actions as you like to each campaign.
“Conversion tracking makes it easy for me to see which campaigns are working and how I can optimize spend.”
Digital Marketing Manager
“LinkedIn conversion tracking lets us optimize our campaigns in real time. We have easily been able to adjust our programs based on the metrics that matter most.”
Sr. Manager for Search, Paid Social & Nurture
“LinkedIn conversion tracking is the key metric I use when thinking about how to optimize our campaigns—and it clearly shows our LinkedIn campaign performance is almost too good to be true.”