• Optimize your campaigns: Data sent from Google’s server-side tags to LinkedIn via Conversions API allows you to improve measurement and optimize your LinkedIn campaign performance

  • Increase website performance: Server containers reduce reliance on client-side processing, leading to faster page load times and better website performance

  • Enhanced privacy and compliance: Keep sensitive data on the server-side to reduce the risk of data breaches

  • Better control: Server-side tagging allows you to better control how data flows from your website to 3rd party tools

Michael Nicolosi
Data & Analytics Director, Jellyfish