How much does it cost to advertise on LinkedIn?

LinkedIn can help you achieve your marketing goals.

Billable events

LinkedIn uses objective-based pricing. What you will be charged for depends on the campaign objective you choose. For example, when you choose the Website Visit Objective, you will only be charged when someone clicks the link to your website. Each campaign objective has a different billable event, and you’re only charged when that event occurs. In other words, billable events are what you're charged for.

Choose your ad pricing

LinkedIn ads let you choose the type of activity you want to pay for. Your campaign objective selection determines which ad formats, bidding strategies, and optimization goals are available for your campaign. Our chart outlines which campaign strategies and optimization goals correspond to the chargeable event.

Let’s get you started advertising on LinkedIn

Now that you are familiar with how ad pricing works, you can get started on LinkedIn today.