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How much does it cost to advertise on LinkedIn?

LinkedIn can help you achieve your marketing goals

The amount you pay to advertise on LinkedIn is based on the type of activity you are paying for and the ad auction.

You will start your campaign by placing a bid when you launch your campaign.

LinkedIn ads are sold through the ad auction, where your bid competes with other advertisers who want to reach the same target audience.

Target audience is made up of the LinkedIn members you are trying to reach with the ad campaign. The cost required to win the auction depends on the bid and the desirability of your target audience.

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Billable events

LinkedIn uses objective-based pricing. What you will be charged for depends on the campaign objective you choose. For example, when you choose the Website Visit Objective, you will only be charged when someone clicks the link to your website. Each campaign objective has a different billable event, and you’re only charged when that event occurs. In other words, billable events are what you're charged for.

Illustration of a finger tapping on the campaign objective "Awareness". "Consideration" and "Conversion" are the other two options listed

Choose your ad pricing

LinkedIn ads let you choose the type of activity you want to pay for. Your campaign objective selection determines which ad formats, bidding strategies, and optimization goals are available for your campaign. Our chart outlines which campaign strategies and optimization goals correspond to the chargeable event.

View the chart

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Let’s get you started advertising on LinkedIn

Now that you are familiar with how ad pricing works, you can get started on LinkedIn today.

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