Desktop screen showing the campaign manager interface where you can set your ad campaign budget.

AD AUCTION FUNDAMENTALS

What determines the price you pay for ads?

Three ways to control your advertising spend

Control your investment by setting a daily budget, a total budget, and maximum bids. You can start and stop your ads at any time.

Choose your ad pricing

LinkedIn ads let you choose the type of activity you want to pay for. Select the ad format and pricing options that work for your marketing goals.

Pricing options for LinkedIn ad formats

Choose from:

  • Cost per click (CPC): You only pay when people click your ad.
  • Cost per 1,000 impressions (CPM): You pay when people see your ad.
  • Cost per send (CPS): You pay for each InMail message that is successfully delivered.