Campaign Manager is the advertising platform on LinkedIn. After you create a free account, the platform will guide you through each step of setting up your first campaign. Learn how to prepare for your first LinkedIn campaign, and then read on for an overview of the key steps in this process.
As you create Sponsored Content and Text Ads, Campaign Manager will generate previews in different sizes and environments, so you can see what they’ll look like. For Sponsored InMail, you can send yourself a test message to preview.
Best practices vary depending on the ad format (Sponsored Content, Sponsored InMail, or Text Ads), so refer to these guidelines and tips to create the most effective ads for your business.
Next, you’ll be guided to build and save an audience for your campaign.
You can target with professional traits—like job title, company name, and industry type—or customize by bringing in your own data using Matched Audiences—which includes retargeting, email contact targeting, and account-based targeting.
Setting the right initial budget will help you control costs and validate your marketing strategy. Learn how to plan your starting budget and adjust it over time based on campaign performance: Make the most of your budget