Illustration of three people standing around a desk

Design Recommendations

File Type: jpg, png, or gif
File Size: 5 MB
Image Ratio:
1.91:1 (horizontal, desktop and mobile) 
1:1 (square, desktop and mobile)
1:1.91 (vertical, mobile only)

Text Recommendations

Ad name (optional): 255 characters
Headline: 70 characters
Introductory text:  150 characters
Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN).

Technical Requirements

File Type: jpg, png, or gif
File Size: 5 MB

Horizontal / Landscape
**Horizontal images will deliver to both desktop and mobile
Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
Recommended: 1.91:1 - 1200 x 628 pixels

**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile
Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
Recommended: 1:1 - 1200 x 1200 pixels

**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop)
Minimum: 360 x 640 pixels
Maximum: 2430 x 4320 pixels
1:1.91 - 628 x 1200 pixels
2:3 - 600 x 900 pixels
4:5 - 720 x 900 pixels

Call To Action Options

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URL Requirements

Landing page URL: Required
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL

Image of a man sitting at table looking at laptop