Thought Leader Ads | LinkedIn Marketing Solutions

Illustration of the LinkedIn mobile app highlighting a thought leader ad.

Barkha Patel
Senior Vice President, Communications, Asia Pacific
Mastercard

"We view LinkedIn as a strategic marketing partner, especially when it comes to engaging our wide range of stakeholders across the Asia Pacific region. When presented with the opportunity to trial Thought Leadership Ads, we immediately agreed, and are glad we did as the impact was clear. It reaffirms what we all know: that people enjoy hearing from people. One of our executives was delighted to wake up to more than 500 notifications on the first day!"

Ready Mastercard's story
Canberk Beker
Head of Paid Acquisition
Cognism

"Thought Leader Ads did not only help us to increase the CTR and decrease the CPC, but also these ads helped us to create a non-stop content engine by enabling us to promote each of our employees’ posts."
Dylan Doyle
Assistant Director, Social Media
EY Canada

"If you’re a marketer who believes that brand trust is one of top reasons business decision makers buy a product or service AND that people trust people, LinkedIn’s Thought Leader Ads are a natural evolution for your marketing mix."

Illustration of LinkedIn Campaign Manager highlighting the campaign objectives of a thought leader ad.

Requesting permission to promote your thought leader’s post is easy. Simply search for an employee associated with your company Page, find a post you want to promote, and request the poster’s permission - all through LinkedIn Campaign Manager.

Your thought leader, the author of the post, will get notified and can either approve or deny your request. Once you’ve received approval, select the approved post to use as your ad creative.

Pro Tip: To complete your campaign, ensure the post meets the requirements for promotion.

Illustration of LinkedIn Campaign Manager highlighting a thought leader ad.

Illustration of LinkedIn Campaign Manager highlighting the performance of a thought leader ad.

Illustration of an individual sitting down using their laptop with a highlight of a thought leader ad on the side.