2. Finding the right objective
Here’s a brief description of the available objectives::
Brand awareness are simple impression-based campaigns. These campaigns are great for top-of-funnel brand building.
Website visits is likely what you’ll choose for getting clicks that take customers to your website.
Engagement is about getting customers to interact with your posts by clicking on your ad, taking social actions (likes, comments, hashtags and shares), or getting more company followers.
Video views gives you the option to bid based on cost per view. Video will be available as an ad format on other objectives. However, you will have the option to bid based on cost per view only by choosing video views as an objective.
Lead generation uses LinkedIn forms pre-filled with LinkedIn members’ profile data. This is one of the easiest and most effective ways to get leads on our platform.
Website conversion optimizes for actions on your website that you define as valuable, such as downloading whitepapers or filling out lead generation forms. Website conversion campaigns must use conversion tracking.