Lay a strong foundation for your marketing success on LinkedIn. If you're new to advertising on this platform, these three simple steps will set you up to get strong results.
1. Create a free Company Page
Company Pages are a free and easy way to establish your brand on LinkedIn. All you need to get started is a LinkedIn account and a verified email address (we’ll verify if you're eligible to create a page on your company's behalf).
Having a Company Page is required to run Sponsored Content and Sponsored InMail ads. Plus, posting high quality content will improve your bid auction results: the LinkedIn relevance score rewards marketers who regularly post content that earns lots of clicks, likes, comments, and shares. Learn how to get started or access an existing Company Page.
Campaign Manager is the all-in-one advertising platform on LinkedIn. You can set up ad accounts, run campaigns, and control your budget as soon as you sign in. All you need is a LinkedIn account and a credit card to get started.