The Sophisticated Marketer's Guide to LinkedIn
First, build your company's brand and build trust with your community.
Second, create your first ad campaign on LinkedIn's ad platform.
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Discover how much it costs to advertise on LinkedIn.
Reach the people who matter most to your business.
Qualified leads come from a quality audience on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Measure the true impact of your LinkedIn ads.
Measure the ROI of your LinkedIn ads.
Choose your LinkedIn ad format based on your objective and customer journey.
Esade is a global academic institution that is ranked consistently highly for the quality of its education, its international outlook and its focus on holistic personal development. However, the school is keenly aware of the need to keep evolving its degree courses to meet the changing needs and motivations of its professional audience. Working with its agency Firma, Esade designed an outreach campaign to connect its new Masters in International Business Law to a new generation of potential students.
• Target a niche audience of experience International Business Law graduates with interests that align with the Masters course
• Engage the target audience with the opportunity to shape a new Masters degree through an online survey
• Generate high-quality insight for course planning
• Connect to a pool of potential students
• Ability to target a relevant, niche audience at global scale
• Profile data enabling targeting by academic experience and interests
• Personalised communication opportunity presented by Message Ads
• Message Ad campaigns targeting Spanish-speaking audiences in Latin America and English-speaking audiences in Western Europe
• Targeting by experience, field of study, age and academic interests
• Personalised Message Ad stressing how recipients’ experience made them a valuable source of insight in developing the course
• The campaign surpassed all targets for survey completions within 10 days, using less than 18% of its allotted budget
• The two Message Ad campaigns both generated open rates of over 75% and click-through rates of over 22%
About Esade
More than 50 years dedicated to becoming a global academic institution of reference. Educate and carry out research in the areas of Management and Law, by means of the integral education of people, creation of relevant knowledge and contribution to the social debate.
INDUSTRY: Education Management |
NO. OF EMPLOYEES: 501-1,000 employees |
HQ LOCATION: Barcelona, Spain |
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