Message Ads open up conversations with potential students for Esade

Esade is a global academic institution that is ranked consistently highly for the quality of its education, its international outlook and its focus on holistic personal development. However, the school is keenly aware of the need to keep evolving its degree courses to meet the changing needs and motivations of its professional audience. Working with its agency Firma, Esade designed an outreach campaign to connect its new Masters in International Business Law to a new generation of potential students.

The Challenge

•  Target a niche audience of experience International Business Law graduates with interests that align with the Masters course
•  Engage the target audience with the opportunity to shape a new Masters degree through an online survey
•  Generate high-quality insight for course planning
•  Connect to a pool of potential students

Why LinkedIn?

•  Ability to target a relevant, niche audience at global scale
•  Profile data enabling targeting by academic experience and interests
•  Personalised communication opportunity presented by Message Ads

The Solution

•  Message Ad campaigns targeting Spanish-speaking audiences in Latin America and English-speaking audiences in Western Europe
•  Targeting by experience, field of study, age and academic interests
•  Personalised Message Ad stressing how recipients’ experience made them a valuable source of insight in developing the course

Results

•  The campaign surpassed all targets for survey completions within 10 days, using less than 18% of its allotted budget
•  The two Message Ad campaigns both generated open rates of over 75% and click-through rates of over 22%