Business Challenge

  • To maintain its record-breaking growth rate for an enterprise software business, UiPath needed more leads for its Robotic Process Automation (RPA) solutions
  • The business recognised an opportunity to offer a great experience for visitors to its website, who had shown an interest but did not convert in previous customer aquisition campaigns.


  • UiPath used Matched Audiences to retarget non-converted website visitors with LinkedIn’s new Conversation Ads format
  • Conversation Ads reach target audience members as part of their LinkedIn Messaging experience, appearing as a message from a UiPath representative
  • Through the Conversation Ad’s customisable calls to action, UiPath invited potential customers to explore research on RPA, find out more about its solutions, try the platform or contact a sales rep for a tailored offer


  • The campaign generated leads at a rate of 67%.
  • At the same time, it the click-through rate (CTR) to landing pages increased by 25% during this campaign.


Based in New York City, UiPath’s presence extends to 31 offices across 19 countries throughout North America, Europe, and Asia. They are leaders in Enterprise #RPA Platform, built for business and IT.

INDUSTRY: Computer Software
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Maria Voloh
Maria Voloh
Director of Global Digital Marketing, UiPath