Talon.One defines a strategy for greater lead generation efficiency on LinkedIn
Talon.One is a leading promotion engine for scaling businesses and enterprises, allowing companies from any industry to flexibly run marketing promotion campaigns with minimal development time and resources. To generate high-quality leads at scale, Talon.One’s marketing team adopted a full-funnel strategy on LinkedIn, investing in top-of-funnel content to warm up new audiences and retargeting higher-intent prospects based on engagement levels.
This approach earned Talon.One a 20% retargeting conversion rate, with 1 in 5 prospects eventually becoming a lead.
“We use a persona-based marketing approach, which means targeting is very important to us.
On LinkedIn, we are able to precisely define our audience using the right professional attributes.”
- Katarina Slemenik, Head of Marketing, Talon.One
Talon.One is a powerful promotion engine that enables companies to create targeted and customised marketing promotions built around customer and session data. Launched in 2015 by people who understand disruptive marketing, Talon.One has grown into the leading promotion engine for scaling businesses and enterprises.
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Headquarters: Berlin, Germany | No. of Employees: 51 – 200 | Industry: Information Technology & Services