Engaging hard-to-reach audiences on linkedin

The Results

Comparing quarter-on-quarter results, after running tailored brand awareness activity, lead gen activity saw incredible improvements. Fresh awareness of the brand cut lead generation costs by 51%.

The Challenge

WalkMe wanted to reach and engage with HR people to increase brand awareness and highlight the benefits of the company’s offering.

The Solutions

• LinkedIn was used to deliver tailored content to HR people, boosting the WalkMe brand awareness and increasing lead quality.

• To engage effectively with the persona, tailored content was combined with the precision targeting capabilities of LinkedIn.

• WalkMe created compelling video content to inform and engage the target audience.

• The combination of sponsored video ads and sponsored content lead generation activity increased brand awareness.