The Challenge
- Reach a complex target audience of Original Equipment Manufacturers (OEMs) and senior managers for industrial automation
- Generate high-quality leads
- Grow brand awareness
- Translate the trade show into an ongoing customer journey
The Solution
Schneider Electric’s strategy was built around a three-stage model – before, during and after the event.
- Before the event: Sponsored Content to build awareness and Message Ads to drive registrations
- During the event: Live updates from Schneider Electric’s trade show stand to build awareness, and Sponsored Content driving leads through an event-specific White Paper
- After the event: Message Ads generating leads through in-depth content on the Internet of Things (IoT)
- Throughout, Schneider Electric used LinkedIn Lead Gen Forms to translate engagement into high-quality leads
Why LinkedIn?
- Ability to reach the specialist target audience reliably
- Sophisticated targeting to support segmentation within the customer journey
- Availability of multiple advertising formats within a single platform
Results:
- Schneider Electric recorded significant rises in brand awareness during and after the show
- The LinkedIn campaign beat all targets for event registrations and lead generation
About Schneider Electric
Schneider Electric provide energy and automation digital solutions for efficiency and sustainability. They combine world-leading energy technologies, real-time automation, software and services into integrated solutions for Homes, Buildings, Data Centers, Infrastructure and Industries.
INDUSTRY: Electrical and Electronic Manufacturing |
NO. OF EMPLOYEES: 67000+ |
HQ LOCATION: Paris, France |
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