Thinking beyond the show drives awareness and leads for Schneider Electric

The Challenge

• Reach a complex target audience of Original Equipment Manufacturers (OEMs) and senior managers for industrial automation
• Generate high-quality leads
• Grow brand awareness
• Translate the trade show into an ongoing customer journey

The Solution

Schneider Electric’s strategy was built around a three-stage model – before, during and after the event.

• Before the event: Sponsored Content to build awareness and Message Ads to drive registrations
• During the event: Live updates from Schneider Electric’s trade show stand to build awareness, and Sponsored Content driving leads through an event-specific White Paper
• After the event: Message Ads generating leads through in-depth content on the Internet of Things (IoT)
• Throughout, Schneider Electric used LinkedIn Lead Gen Forms to translate engagement into high-quality leads

Why LinkedIn?

• Ability to reach the specialist target audience reliably
• Sophisticated targeting to support segmentation within the customer journey
• Availability of multiple advertising formats within a single platform

Results:

• Schneider Electric recorded significant rises in brand awareness during and after the show
• The LinkedIn campaign beat all targets for event registrations and lead generation

About Schneider Electric

Schneider Electric provide energy and automation digital solutions for efficiency and sustainability. They combine world-leading energy technologies, real-time automation, software and services into integrated solutions for Homes, Buildings, Data Centers, Infrastructure and Industries.