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7speaking logo

7Speaking applies the lessons of smarter lead generation on LinkedIn

First launched in 2001, 7Speaking is one of the major players in the online language learning market in France. However, a lack of digital marketing investment left the business struggling to protect its position against new competitors. Investing in generating demand and leads on LinkedIn helped the brand to dramatically increase its share of voice among a relevant professional audience, and deliver the pipeline of high-quality leads required for renewed growth.

The Challenge

  • Generate high-quality, relevant professional leads for 7Speaking’s language learning platform
  • Increase the brand’s competitiveness and share of voice following minimal previous marketing investment
  • Increase awareness and engagement

Why LinkedIn?

  • Proven B2B content marketing platform
  • Powerful targeting options, including account targeting and targeting by function and company size
  • Integration of LinkedIn Lead Gen Forms with their CRM system

The Solution:

  • Targeting of HR and training functions in large enterprise businesses
  • Additional account targeting of high-value opportunities
  • Sponsored Content aligning with key industry issues
  • Personalised Sponsored InMail addressing specific issues for businesses

The Results:

  • Over 800 marketing qualified leads (MQLs)
  • Click-through rate (CTR) of over 3%
  • Over 10,000 views of the 7Speaking landing pages

About 

 

Founded in 2001, 7Speaking has rapidly become a leader in the distance- learning language market. 7Speaking is an innovative French blended-learning company that offers online immersion programs in English, French, Spanish, German and Italian. We cover every type of linguistic training: individual and group classes, e-learning, social learning, double skill training, news-based lessons, video chat… and every activity is personalized according to the level, profession, sector and interests of learners.

INDUSTRY: E-learning

NO. OF EMPLOYEES: 11-50

HQ LOCATION: Paris, France

“We were building a digital marketing strategy from scratch, and from the start we kept a close eye on lead quality through our CRM system. The particular advantage that LinkedIn gives us is the quality of the leads that it generates and we’re able to see how that flows through into ROI. That’s why LinkedIn is one of the channels we’re focusing on going forward.”

Gibran Romero

Gibran Romero

 

Chief Digital Officer, 7Speaking