7Speaking applies the lessons of smarter lead generation on LinkedIn

• Generate high-quality, relevant professional leads for 7Speaking’s language learning platform
• Increase the brand’s competitiveness and share of voice following minimal previous marketing investment
• Increase awareness and engagement

• Proven B2B content marketing platform
• Powerful targeting options, including account targeting and targeting by function and company size
• Integration of LinkedIn Lead Gen Forms with their CRM system

• Targeting of HR and training functions in large enterprise businesses
• Additional account targeting of high-value opportunities
• Sponsored Content aligning with key industry issues
• Personalised Sponsored InMail addressing specific issues for businesses

• Over 800 marketing qualified leads (MQLs)
• Click-through rate (CTR) of over 3%
• Over 10,000 views of the 7Speaking landing pages

About 

Founded in 2001, 7Speaking has rapidly become a leader in the distance- learning language market. 7Speaking is an innovative French blended-learning company that offers online immersion programs in English, French, Spanish, German and Italian. We cover every type of linguistic training: individual and group classes, e-learning, social learning, double skill training, news-based lessons, video chat… and every activity is personalized according to the level, profession, sector and interests of learners.